With digitalisation and the rise of digital start-ups, the processes of creating new business models and products have evolved rapidly. This evolution has been driven by the emergence of new business and innovation management techniques and methods, one of which is the MVP. The Minimum Viable Product is a set of requirements that the development of a product must meet in order to be truly relevant to the customer, to be marketed and thus to generate revenue. The development of the MVP is also based on the continuous collection of information, as well as on feedback and decision making based on this data. This course: “MVP: What it is and how to create yours” will give you the tools and skills you need to know to implement it.
Cross-cutting
10 a.m.
Personal Development
MVP: what it is and how to create your own
This “MVP: what it is and how to create yours” training is aimed at those specialised in digital marketing and entrepreneurship professionals who want to generate and validate their business ideas to ensure that they are sustainable over time. As a student, you will enhance your CV with ideas about an innovative entrepreneurship technique.
10 a.m.
Personal Development
Course objectives
-
To determine the main characteristics and life cycle of a digital product.
-
To master the concept of MVP as well as the elements and tools related to it.
-
To identify the main characteristics of an MVP based on the analysis of the environment.
-
To apply the MVP Canvas to validate a business idea in a practical and effective way.
What does it prepare you for?
The “MVP: what it is and how to create yours” course will give you the tools and skills you need to validate your idea or digital product, and thus ensure its success when it goes to market.
Teaching units
DIDACTIC UNIT 1. DIGITAL PRODUCT LIFE CYCLE
1. Features of the digital product
2. Phases of the digital product
3. Product roadmap and work team
4. Google design sprint
5. MVP en vez de MPV
6. Scalability
7. Entry barrier and switching costs (lock-in)
8. Success stories
DIDACTIC UNIT 2. DEVELOPING SUCCESSFUL PRODUCTS AND SERVICES
1. Breaking down the concept of MVP
2. Analysis of the competition and possible trends
3. Who would be willing to pay for your product?
4. Perfect your business idea
5. Customer journey and magical moments
6. Make your own prototype
7. Experiment, test and conclude
DIDACTIC UNIT 3. VALIDATE YOUR IDEA BEFORE IT IS RELEASED ONTO THE MARKET
1. What is the MVP Canvas and how does it work?
2. Customer segments
3. Value proposition
4. Distribution channels
5. Customer relations
6. Sources of income
7. Cost structure
8. Strategic partners
9. Key resources
10. Key activities