This training in Product Management It equips you to analyse and manage product portfolios for companies in any sector. Throughout the lessons, you will put into practice all the stages involved in launching a new product, as well as the strategies to optimise the product’s uptake by the market. Successful product management requires a comprehensive understanding of customer needs and the options we can offer in terms of features y formats. For this reason, you will learn how to develop minimum viable products that adapt quickly to changes in the environment and which, in turn, enable greater efficiency in the creative process y productive.
Cross-cutting
Leadership
8 pm
Product Management
Leadership
8 pm
Introduction
Objectives
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Discover the keys to development and the product management.
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Knowing how to make strategic decisions about the product range.
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Develop a minimum viable product tailored to the circumstances of the company.
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To offer customers the features they need and optimise costs.
Table of Contents
TEACHING UNIT 1. PRODUCT INNOVATION
1. Features of the digital product
2. Stages of the digital product
3. Product Roadmap and team
4. Google Design Sprints
5. MPV: Minimum Viable Product
6. Scalability
7. Entry barriers and switching costs (lock-in)
8. Success stories
TEACHING UNIT 2. PRODUCT-MARKET FIT
1. Product strategy
2. Pricing strategy: skimming, penetration, bundling and anchoring
3. Distribution strategy: main channels
4. Communication strategy: Storybrand and Brandscript
TEACHING UNIT 3. CONTINUOUS IMPROVEMENT AND LEADERSHIP
5. Interaction as an alternative to linear planning
6. Communication and motivation
7. Characteristics of participatory leadership
8. Disruptive thinking and idea development
9. Trial and error, learning by doing
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