In today’s rapidly evolving business landscape, the significance of CSR Communication and Non-Financial Reporting cannot be overstated. Organizations are increasingly held accountable for their social and environmental impact, leading to a surge in demand for professionals skilled in this area. Our course, CSR Communication and Non-Financial Reporting, equips you with essential strategies and tools to navigate this dynamic field. You’ll learn to craft compelling narratives, enhance corporate reputation, and apply regulations like the Global Reporting Initiative. By mastering these skills, you position yourself at the forefront of a booming sector that values responsible leadership and ethical communication. Join us to transform your career and make a meaningful impact in the world of corporate social responsibility.
CSR Communication and Non-FInancial Reporting
Compliance, Calidad y PRL
40 h
Presentación
Objetivos
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To understand the importance of communication as a strategic tool for CSR.
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To know the tools for reporting, communication (internal and external) and verification of corporate sustainability information.
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To know the keys to prepare a sustainability report according to the international standard GRI (Global Reporting Initiative).
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To know the keys to prepare the statement of non-financial information (according to Law 11/2018 on Non-Financial Information Reporting and Diversity).
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To know the new European Corporate Sustainability Reporting Directive (CSRD) and the new European Sustainability Reporting Standards (ESRS).
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To understand the relationship between corporate sustainability and corporate reputation, to investigate the elements to measure reputation and to know the importance of an integrated management of intangible resources within the organization.
Índice de contenidos
UNIT 1. INTRODUCTION TO CSR COMMUNICATION
The ethics of CSR communication
Communication as a strategic tool of CSR
Social action communication: social marketing and cause marketing
Responsibility in the media
Sustainability reporting: current situation
UNIT 2. STRATEGIES AND TOOLS FOR CSR COMMUNICATION
CSR communication strategy
New communication model. The importance of corporate narrative as a tool for engagement, leadership and social transformation
Tools and best practices in internal communication of CSR
CSR external communication tools
Good practices in responsible communication
UNIT 3. REGULATIONS AND REFERENCE STANDARDS
SDG: a common language for communication
Global Reporting Initiative (GRI)
The Integrated Report (IR)
Non-financial information reporting law 11/2018 and the new EU directive 2022/2464
Verification of CSR information
UNIT 4. CORPORATE REPUTATION AND A CRITICAL VIEW OF CSR
Concept of corporate reputation and its relation to CSR
Measures and value of corporate reputation
Reputation management
Critical reflection on CSR and its communication
Responsible leadership, key to a good communicator
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