In today’s rapidly evolving business landscape, the importance of CSR communication and non-financial reporting cannot be overstated. Organisations are increasingly being held to account for their social and environmental impact, leading to a surge in demand for professionals with expertise in this area. Our course, CSR Communication and Non-Financial Reporting, equips you with essential strategies and tools to navigate this dynamic field. You’ll learn to craft compelling narratives, enhance corporate reputation, and apply regulations such as the Global Reporting Initiative. By mastering these skills, you will position yourself at the forefront of a thriving sector that values responsible leadership and ethical communication. Join us to transform your career and make a meaningful impact in the world of corporate social responsibility.
CSR Communication and Non-Financial Reporting
Compliance, Quality and Health and Safety
40 hours
Introduction
Objectives
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To understand the the importance of communication as a strategic tool for CSR.
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To be familiar with the tools for reporting, communication (internal and external) and verification of corporate sustainability information.
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To find out the keys to prepare a sustainability report in accordance with the international GRI (Global Reporting Initiative) standard.
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To find out the key points for preparing the statement of non-financial information (in accordance with Law 11/2018 on Non-Financial Information Reporting and Diversity).
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To find out the new European Corporate Sustainability Reporting Directive (CSRD) and the new European Sustainability Reporting Standards (ESRS).
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To understand the relationship between corporate sustainability and corporate reputation, to investigate the factors used to measure reputation and to understand the importance of integrated management of intangible resources within the organisation.
Table of Contents
UNIT 1. INTRODUCTION TO CSR COMMUNICATION
The ethics of CSR communication
Communication as a strategic tool of CSR
Social action communication: social marketing and cause marketing
Responsibility in the media
Sustainability reporting: the current situation
UNIT 2. STRATEGIES AND TOOLS FOR CSR COMMUNICATION
CSR communication strategy
A new communication model. The importance of corporate narrative as a tool for engagement, leadership and social transformation
Tools and best practices in internal CSR communication
CSR external communication tools
Best practice in responsible communication
UNIT 3. REGULATIONS AND REFERENCE STANDARDS
SDGs: a common language for communication
Global Reporting Initiative (GRI)
The Integrated Report (IR)
Law 11/2018 on the reporting of non-financial information and the new EU Directive 2022/2464
Verification of CSR information
UNIT 4. CORPORATE REPUTATION AND A CRITICAL VIEW OF CSR
The concept of corporate reputation and its relationship to CSR
Measures and value of corporate reputation
Reputation management
A critical reflection on CSR and its communication
Responsible leadership: the key to being a good communicator