The concept of Design Thinking originated in the 20th century and has become very relevant today due to the vast amount of information available. We live in a digital age where access to information does not guarantee better positioning than competition. What really matters is not that a company has better resources, but that it can discover the hidden needs of its customers. In this context, tools like Design Thinking were born and have become essential. This course on Design Thinking: Creativity to Innovate provides you with the theoretical and practical foundations of one of the tools that has significantly transformed business strategies.
Transversal
7 h
Desarrollo Personal
Design Thinking: Creativity To Innovate
This course on Design Thinking: Creativity to Innovate is primarily aimed at directors and managers of innovation projects, marketing, sales, consulting, and others, as well as anyone in the business environment who wants to explore innovative approaches focused on creative problem solving.
7 h
Desarrollo Personal
Objetivos del curso
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To learn the concept of Design Thinking.
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To implement Design Thinking as a support tool in business innovation processes.
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To take note of success stories through Design Thinking.
¿Para qué te prepara?
In this course on Design Thinking: Creativity to Innovate, you will learn to offer business solutions that are tailored to users' needs and involve them in the process. You’ll learn the phases of design thinking and understand why it's important to implement this tool. You’ll also explore ideas from the success stories of those who have applied this methodology.
Unidades didácticas
UNIT 1. INNOVATION AS A BUSINESS NECESSITY
Generating disruptive ideas
Ingredients of creativity
Find out what kind of creativity characterizes you
Develop your creative skills to the highest level
UNIT 2. LEARNING TO GENERATE INNOVATIVE SOLUTIONS WITH DESIGN THINKING METHODOLOGY
Design thinking: the innovation tool focused on people
How design thinking can help you break out of the ordinary
How to apply design thinking from scratch
Successful outcomes using design thinking
UNIT 3. THE 5 PHASES OF THE DESIGN THINKING PROCESS
Empathize
Define
Ideate
Prototype
Validate