The concept of Design Thinking originated in the 20th century and has become highly relevant today due to the vast amount of information available. We live in a digital age where access to information does not guarantee a competitive edge. What really matters is not that a company has better resources, but that it can discover the hidden needs of its customers. In this context, tools such as Design Thinking have emerged and become indispensable. This course on Design Thinking: Creativity for Innovation provides you with the theoretical and practical foundations of one of the tools that has significantly transformed business strategies.
Cross-cutting
7 am
Personal Development
Design Thinking: Creativity for Innovation
This course on Design Thinking: Creativity to Innovate is primarily aimed at directors and managers of innovation projects, marketing, sales, consulting and other fields, as well as anyone in the business world who wishes to explore innovative approaches focused on creative problem-solving.
7 am
Personal Development
Course objectives
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To learn about the concept of Design Thinking.
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To implement Design Thinking as a support tool in business innovation processes.
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To highlight success stories achieved through Design Thinking.
What does it prepare you for?
In this course on Design Thinking: Creativity for Innovation, you will learn how to offer business solutions that are tailored to users' needs and involve them in the process. You’ll learn the phases of design thinking and understand why it is important to implement this tool. You’ll also explore ideas drawn from the success stories of those who have applied this methodology.
Teaching units
UNIT 1. INNOVATION AS A BUSINESS NECESSITY
Generating disruptive ideas
The ingredients of creativity
Find out what kind of creativity defines you
Develop your creative skills to the highest level
UNIT 2. LEARNING TO GENERATE INNOVATIVE SOLUTIONS USING THE DESIGN THINKING METHODOLOGY
Design thinking: the innovation tool centred on people
How design thinking can help you break out of the ordinary
How to apply design thinking from scratch
Successful outcomes through design thinking
UNIT 3. THE 5 PHASES OF THE DESIGN THINKING PROCESS
Empathise
Define
Come up with ideas
Prototype
Validate