DIDACTIC UNIT 1. THE ENTREPRENEUR'S MENTALITY AND PHASES OF ENTREPRENEURSHIP 1. The adventure of entrepreneurship and startups 2. Competency and trend analysis 3. Feasibility and viability factors 4. Resources and capabilities to start a business 5. Project viability indicators 6. Phases of entrepreneurship DIDACTIC UNIT 2. DESIGN YOUR INNOVATIVE AND PROFITABLE BUSINESS MODEL 1. Innovation and design thinking 2. Creativity and brainstorming 3. Definition of the customer, buyer persona and customer journey 4. Differentiating elements of a good business idea 5. Define your model with Canvas Business Model 6. Determine your Minimum Viable Product (MVP) 7. Conversion funnel 8. Lean Startup Methodology DIDACTIC UNIT 3. DEFINE THE STRATEGY TO PROMOTE YOUR BUSINESS MODEL 1. Your brand identity 2. Define your purpose and values 3. SWOT analysis to determine your current situation 4. CAME analysis to decide your objectives and strategy 5. Define your SMART goals 6. Organizational and operational strategy 7. Financial strategy 8. Marketing and sales strategy 9. Action plan and metrics to measure success