The ‘Course on Ecommerce SEO’ will help you understand how Google’s algorithm works and you will learn the main actions you can take to make your content rank better in the search engine results (SERPs). You will discover the importance of doing an SEO audit of your ecommerce and know what you need to do to make life easier for Google’s spiders. You will learn all the on page and off page actions that can be done to optimise your website. You will learn all the key points to consider: crawling and indexing, keyword research, content and link building strategies, outbound and inbound link building, web architecture, user experience (UX). You will optimise images for SEO and create persuasive content including long-tail keywords. You will learn how to audit your ecommerce and detect factors that negatively affect the positioning of your website.
Ecommerce SEO
‘Ecommerce SEO’ is aimed at entrepreneurs, business people and professionals who want to increase the visibility of their business on the internet, improve the web positioning of their ecommerce and increase sales. It is also aimed at Marketing Managers, Community Managers, Advertisers, Media Planners, interested in carrying out a successful organic positioning strategy.
3 pm
Comercio
Course objectives
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To search and select the most suitable keywords for your ecommerce.
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To know the difference between indexing and crawling.
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To know the main internal and external positioning factors.
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To identify the differences between SEO and SEM.
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To design an optimised hierarchy of menus and web categories.
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To know the importance of Google My Business and recommendations and reviews for Local SEO.
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To create quality links and an effective link building strategy.
What does it prepare you for?
The ‘Ecommerce SEO’ course will help you optimise the visibility of your e-commerce on the internet and position it in the first results of Google. You will create effective link-building and link-baiting strategies to improve off-page SEO. You will develop a content action plan with the most competitive keywords and select the long-tail keywords that attract the most visits to your website.
Teaching units
DIDACTIC UNIT 1. HOW TO BE VISIBLE TO GOOGLE AND MAKE IT YOUR ALLY
1. What Are Google SERPs? Take Advantage of Search Intent
2. Do You Know The Difference between Crawling, Indexing and Ranking?
3. Know The Main Google Algorithms and How They Work
4. Differences between SEO and SEM
5. On-Page SEO and Off-Page SEO. Which One Positions Better?
DIDACTIC UNIT 2. ON-PAGE SEO: CREATE A WEBPAGE TO GET A GOOD POSITIONING
1. Keywords: Find The Best Ones for Your Website!
2. Title and Meta description Write them effectively!
3. Web Architecture for SEO
4. Categories and Product Sheets: A Strategy for Google!
5. SEO for Images: Don't Lose Sight of Google Images!
6. Web Usability: Key Positioning Factor
DIDACTIC UNIT 3. OFF-PAGE SEO: GET PEOPLE TALKING ABOUT YOU
1. What Is Off-Page SEO and What Benefits Does It have for Your Ecommerce?
2. Content Marketing and SEO: Two Sides of The Same Coin
3. Copywriting: Create Persuasive Content for SEO
4. Content Cannibalization: What It Is and How to Avoid It
5. Link Building: Know The Best Techniques and Strategies
6. Local SEO: Tips to Make Your Ecommerce The Benchmark in Your Area
7. SEO in Social Networks
DIDACTIC UNIT 4. THE BEST SEO TOOLS TO BOOST YOUR ECOMMERCE
1. The Best SEO Tools and Applications
2. Google Search Console and Google Analytics
3. Checklist and Tools to Do An SEO Audit
4. SEO Metrics to Measure The Positioning of Your Ecommerce
5. SEO Trends