Corporate

Strategic Communication in Human Resources

Corporate

50 hours

Introduction

This Strategic Communication in Human Resources This course will provide you with the necessary tools and communication skills to successfully convey the actions and policies implemented within the human resources department. This will help to enhance the brand’s reputation and transform relationships within the company.

This training is suitable for any sector and essential for all businesses. For this reason, it is a a highly sought-after qualification in the job market.

At Inesem, we offer a flexible approach to learning, with a dedicated team of specialist professionals providing ongoing support and guidance throughout your educational journey.

Now is the perfect time to develop your professional skills.

Objectives

To develop new communication skills.

To understand the importance of corporate social responsibility as implemented within the human resources department.

To know how to resolve organisational conflicts.

To draw up corporate communication policies.

To find out about corporate communication tools that are useful in any organisation.

UNIT 1. COMMUNICATION SKILLS
Communication, the most highly valued skill
Communication skills
Effective oral communication
The importance of communication in leadership
UNIT 2. COMMUNICATION AND BRANDING
The importance of internal branding
Brand identity: the key to internal communication
Communication strategy to promote the brand
Internal and external branding as a catalyst for change
UNIT 3. BUSINESS COMMUNICATION
Introduction to business communication
Process and elements of communication
The quality of business communications
Types of communication: Internal and external
Types of business communication
UNIT 4. CORPORATE INTEGRATED COMMUNICATION POLICIES
ICP or integrated communication policies
Communication training for executives
Organisation of public events
Attitudes and behaviour towards the media
UNIT 5. CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL MARKETING
Introduction to Social Marketing
Characteristics of Social Marketing
Social Responsibility and Ethics in Marketing
Types of Social Marketing
Social Marketing and Social Responsibility
The expansion of the concept of marketing
Social Media Marketing Plan
Company results from corporate social marketing programmes
UNIT 6. STAKEHOLDERS
Stakeholders
Definition and types of stakeholders
Relationships with stakeholders
CSR and Stakeholders
UNIT 8. DIGITAL CULTURE
Leadership and digital business
New ways of leading teams in the digital age
New ways of working
Skills for work in the digital age
Knowledge management
Talent management in the new organisational models
Managing High-Performance Teams
Corporate Culture
UNIT 8. VIRTUAL COMMUNICATION. EDUCATIONAL AND COMMUNICATIVE MODEL
Business training in new technologies
Corporate Social Networks
The Employee as Customer: Internal Marketing
UNIT 9. CONFLICT AND NEGOTIATION
The distinction between conflict and negotiation
Conflict theory
Conflict resolution in work teams
The importance of negotiation in team management
Types of negotiation

Strategic Communication in Human Resources

Introduction

Objectives

Table of Contents

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