In a business context, it is necessary to be aware of the various areas of marketing in the services sector, within the field of marketing and public relations. Through this training programme in Service Marketing Planning you will be able to operate within the sector and plan the strategy for marketing plans aimed at the customer satisfaction from companies in the service sector, amongst other activities. This training is designed to provide you with a solid understanding of how to plan, manage and implement effective marketing strategies in the services sector within a competitive business environment and constantly changing.
Corporate
Corporate
35 hours
Service Marketing Planning
Corporate
35 hours
Introduction
Objectives
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Planning the strategy for marketing plans focused on customer satisfaction in companies within the service sector.
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Understanding the evolution of the marketing and services in the current context.
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Design effective strategies for the development of products and services.
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Assess and to draw up plans advertising, promotion and merchandising for services.
Table of Contents
TEACHING UNIT 1. FUNDAMENTALS OF SERVICES MARKETING
- Developments in marketing and services
- Global competition in the services sector
TEACHING UNIT 2. MARKETING MIX STRATEGIES
- The Marketing Mix applied to services
- The equation: value × effort
- How services are delivered to customers
TEACHING UNIT 3. STRATEGIES IN ACTION
- Competitor analysis
- Discover business opportunities
- Understanding and meeting the needs of the target segment
- Launch of new services
- Assess an advertising, promotion and merchandising plan
- Relationship Marketing
- Internet-based services marketing
- Growing through Franchising
TEACHING UNIT 4. MARKETING DIAGNOSIS AND PLAN
- The Importance and Structure of a Marketing Plan
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