The globalisation It is an indisputable fact that affects everyone areas of society. This has had an impact on the economy and the markets, not only at a national level but also internationally, and has led to a a series of changes within organisations and in the way business is conducted. With this training programme in Globalisation and International Marketing you will be able to find your feet in the sector and explore the essential elements of the global markets and define the business strategies marketing in this field.
Corporate
Corporate
40 hours
Globalisation and International Marketing
Corporate
40 hours
Introduction
Objectives
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Explore the essential elements of the global markets and to define business marketing strategies in this area.
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Learn how to analyse and select international markets.
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To understand how the Logistics in the context of globalisation.
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Understanding the fundamentals of global marketing.
Table of Contents
TEACHING UNIT 1. THE GLOBAL ECONOMY
- Globalisation: causes, characteristics and trends
- New foundations for competitiveness
- The WTO and the rules of international trade
- International organisations and bodies
- Geographical relocation
- Economic integration
TEACHING UNIT 2. EXPLORATION AND ANALYSIS OF GLOBAL MARKETS
- Methodology
- Sources of information
- Examination methods
- Analytical systems
- Overall SWOT analysis
TEACHING UNIT 3. BUSINESS STRATEGIES
- Global scenarios
- Strategy formulation
- Comprehensive work plans
- Support policies
- Balanced Scorecard
TEACHING UNIT 4. MARKETING AND FOREIGN TRADE
- Fundamentals of Global Marketing
- An Introduction to International Trade
- Logistics in the Age of Globalisation
- Internal and external organisation
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