Cross-cutting

Personal Sales Techniques and Basic Business Negotiation

Personal Development 40 hours

Introduction

This training is in line with the Unit’s training programme Training in personal sales techniques and basic business negotiation, certifying that the candidate has successfully completed the various units of competence included in the course, and is designed to accredit the Professional Skills acquired through work experience and non-formal learning, which will enable students to acquire the professional skills required to complete the sale of products and/or services through the various sales channels, in accordance with the service quality criteria established by the organisation and, in the case of the direct sales channel, in accordance with current regulations and the specifications provided.

Objectives

  • Understanding the importance of communication in sales.

  • Develop essential sales skills.

  • Understanding the stages of the sales process.

  • Plan effective sales visits.

  • Build interest and trust with the customer.

  • Master sales closing techniques.

Table of Contents

TEACHING UNIT 1. PERSONAL SALES TECHNIQUES.
1. Sales and business communication.
2. Qualities of a salesperson.
3. Arranging sales visits.
4. Demonstration.
5. Completion of the sale.
TEACHING UNIT 2. COMMERCIAL NEGOTIATION.
1. Basic concepts.
2. The negotiator. Characteristics and types.
3. Negotiation process.
4. Development. Strategies and tactics.
5. Documentation. Related factors.

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