Sector-specific

WordPress

Programme

60 hours

Introduction

The current situation highlights the importance of having an effective online presence. Whether it’s to promote a business, share personal content or manage a professional website, WordPress is a an essential tool for building an online presence. With the growing trend towards the remote working and digitalisation Across many industries, the ability to create and manage websites has become essential in a range of fields, from e-commerce to digital journalism and blogging.

This training in WordPress is designed to provide you with a solid, practical understanding of how to create and manage attractive and functional websites using this industry-leading platform.

Objectives

Understanding the the blogging phenomenon and its relevance on the internet.
Learn how to create a WordPress account and explore blogging platforms.
Creating a professional blog with WordPress, creating and organising content.
Use themes, customisation and SEO-friendly URLs in WordPress.

TEACHING UNIT 1. THE BLOG PHENOMENON. HOW TO CREATE A WORDPRESS ACCOUNT.

1. Introduction and objectives.
2. Introduction to the Internet: a brief history.
3. The internet as a new channel of communication.
4. The website.
5. The blogging phenomenon. Microblogging.
6. Characteristics of a blog.
7. Tips for writing a blog.
8. Online platforms for creating blogs.
9. WordPress.
10. Creating an account on wordpress.com.

TEACHING UNIT 2. CREATING A PROFESSIONAL BLOG USING WORDPRESS.

1. Introduction and objectives.
2. Creating posts.
3. Organising posts. Tagging.
4. User-friendly URLs.
5. Themes in WordPress.
6. Bringing our posts to life.
7. Pages and menus in WordPress.
8. Blog comments.

TEACHING UNIT 3. ADVANCED FEATURES IN WORDPRESS.

1. Introduction and objectives.
2. Plugins on WordPress.com.
3. Adding image, video and music galleries.
4. WordPress and social media.
5. Creating a form in WordPress.
6. Create a poll in WordPress.
7. A collaborative blog written by several authors.
8. Ways to engage our readers.
9. Search engine optimisation (SEO).
10. Blog statistics.
11. Monetising the blog.
12. Resources for WordPress.

WordPress

Introduction

Objectives

Table of Contents

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