Communication 
8 pm This training in Advertising and Corporate Communications Management provides a comprehensive overview of communication, advertising and corporate relations strategies. Throughout this programme, participants will gain a sound understanding of how to design and implement effective communication strategies, and will understand the how advertising works and their relationship with agencies, and they will learn how to manage the internal and external relations of an organisation.
The course focuses on key aspects of business communication, including strategic communication planning, advertising management, the selection of agencies, the direct marketing and corporate public relations. It also addresses the crisis management and the importance of maintaining effective communication both in normal circumstances and during difficult times.