Agile Marketing Methodologies for New Product Design

TEACHING UNIT 1. CONCEPTUAL FRAMEWORK OF THE LEAN AND AGILE MODELS AND THE OKR METHODOLOGY

1. An introduction to the agile approach
2. Recognition of the Lean model as the basis for continuous improvement and the pursuit of efficiency in the development of new products.
3. Implementation of the OKR system as a new management model

TEACHING UNIT 2. DESIGN THINKING METHODOLOGY

1. An introduction to people-centred design for new products.
2. Application of the Design Thinking methodology

TEACHING UNIT 3. PROJECT MANAGEMENT USING SCRUM AND KANBAN METHODOLOGIES

1. Characterisation of the Scrum agile framework
2. Application of the fundamentals of the Kanban agile methodology:

TEACHING UNIT 4. THE LEAN STARTUP METHODOLOGY

1. Application of the principles of the Lean Startup methodology
2. Use of tools that complement the Lean Startup method.