Marketing it is essential for the success of any business, and that includes the new product design. The training course on Agile Methodologies in Marketing for New Product Design will equip participants to use the various tools and procedures agile working, in order to process those products and projects which aim to to solve problems of customers, and being able to provide value and flexibility their needs. The training is designed to help professionals and students understand and apply the agile methodologies in the field of marketing.
Corporate
Corporate
40 hours
Agile Marketing Methodologies for New Product Design
Corporate
40 hours
Introduction
Objectives
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Apply the principles, terminology, tools and methodologies of the agile framework, for project management and product design focused on solving customers’ problems.
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Identify the principles and values of the Agile Manifesto.
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Understanding the key concepts of the Lean model and its values.
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Apply the principles of Lean Startup in the development of new products.
Table of Contents
TEACHING UNIT 1. CONCEPTUAL FRAMEWORK OF THE LEAN AND AGILE MODELS AND THE OKR METHODOLOGY
- An introduction to the agile approach
- Recognition of the Lean model as the basis for continuous improvement and the pursuit of efficiency in the development of new products.
- Implementation of the OKR system as a new management model
TEACHING UNIT 2. DESIGN THINKING METHODOLOGY
- An introduction to people-centred design for new products.
- Application of the Design Thinking methodology
TEACHING UNIT 3. PROJECT MANAGEMENT USING SCRUM AND KANBAN METHODOLOGIES
- Characterisation of the Scrum agile framework
- Application of the fundamentals of the Kanban agile methodology:
TEACHING UNIT 4. THE LEAN STARTUP METHODOLOGY
- Application of the principles of the Lean Startup methodology
- Use of tools that complement the Lean Startup method.
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