Training on Design Sprint Methodology was spearheaded by the teams from Google Ventures and expressed by Jake Knapp in his book, with the aim of facilitating a process that helps to innovation y problem-solving focused on the customer experience. This is a methodology which combines the design thinking, the lean start-up and business strategy to develop a single process for 5 days, with which to develop, prototype and test an idea which contributes to the improvement of a specific business process. Throughout this training course, we will help you to understand and apply this methodology, with a view to improving the user experience always bear in mind. You’ll be able to contribute added value for your business and generate more profit as a result.
Design Sprint Methodology
Digital Skills
12 noon
Introduction
Objectives
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Understanding the life cycle of the digital product and its main components.
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To design a digital product with the aim of to optimise the user experience.
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To break down the main elements and features of the Design Sprint.
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Mastering the 5 stages of the Design Sprint methodology, and the steps it should involve.
Table of Contents
TEACHING UNIT 1. UX AND THE DIGITAL PRODUCT LIFECYCLE
- User Experience as the central focus
- Base the design of your digital product on the user’s needs
- Product Roadmap and MVP
- Entry Barriers and Switching Costs (Lock-in)
- Put together a team
- Design Sprint as a method
TEACHING UNIT 2. IMPROVE YOUR BUSINESS WITH THE DESIGN SPRINT METHODOLOGY
- What it is, how it works, when it applies and who applies it
- Principles and rules of the Design Sprint
- Benefits of using the Design Sprint
- The Role of the Sprint Master
- Main issues with Sprints
- Tools to help you run your Design Sprint
- The two key factors: creativity and empathy
TEACHING UNIT 3. DESIGN SPRINT: VALIDATE YOUR IDEA IN 5 DAYS
- Day 1. Understanding
- Day 2. Brainstorming
- Day 3. Make a decision
- Day 4. Prototyping
- Day 5. Testing
- A practical example: validate your idea in a week
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