Thanks to the course at How to make your content go viral you’ll be able to experience first-hand the success factors to make your content go viral and ensure it spreads like wildfire across the internet. Emotion, humour, fun, controversy… There’s no magic formula! but you will learn the the most effective techniques and strategies for creating engaging, high-impact content which will encourage users to share and spread them on social media and other online platforms and channels.
Cross-cutting
Digital Skills
10 a.m.
How to Make Your Content Go Viral
Digital Skills
10 a.m.
Introduction
Objectives
- To learn the techniques of persuasion to make an impact with high-quality content for your target audience.
- To find out first-hand everything there is to know about the content going viral online, with particular emphasis on the advantages and also in the drawbacks or risks what is involved in running a campaign to viral marketing.
- To know What elements and factors are necessary? to include when creating an irresistible message so that it has a great reach and visibility.
- Knowing how to create a campaign for viral marketing step-by-step success.
- Be aware of what doesn’t work and what you shouldn’t do when it comes to creating and sharing viral content.
- Find out about the best online platforms for carrying out an effective campaign viral marketing.
Table of Contents
TEACHING UNIT 1. WIN OVER YOUR TARGET AUDIENCE
- The audience: a key factor in ensuring content goes viral
- The 7 soft skills you should consider in your buyer persona to create relevant content
- Principles of persuasion to apply in your viral marketing campaigns
- Tips for connecting emotionally with your target audience
TEACHING UNIT 2. KEY TIPS FOR MAKING YOUR CONTENT GO VIRAL
- Key factors for creating viral content
- High-impact emotions: the "trigger" that will make your content go viral
- Controversial content: controversy as a key factor in going viral
- Types of viral content
TEACHING UNIT 3. CREATING SUCCESSFUL VIRAL MARKETING CAMPAIGNS
- How to increase the reach of your posts through owned, paid and earned channels
- Viral marketing techniques to increase the reach of your campaigns
- Steps to creating a viral marketing campaign
- The best online platforms for making your content go viral
- Pros and Cons of Content Going Viral
TEACHING UNIT 4. SOCIAL MEDIA AS A DRIVING FORCE BEHIND VIRAL CONTENT
- How to design and plan a viral social media campaign
- Video: the quintessential viral format
- Influencers: the ideal way to ensure your content reaches millions of people
- Clever, but not misleading, advertising: social, ethical and legal aspects of content going viral
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