At present, the The online environment offers incredible opportunities growth opportunities for businesses with an online presence. Thanks to the social media, search engines and other online media, companies have the opportunity to develop various strategies to attract a large number of customers. In this training course on Growth Hacking you’ll discover how to analyse the digital customer sales funnel in order to implement those strategies quickly and effectively which deliver the expected results as efficiently, cost-effectively and quickly as possible. In this Growth Hacking training course, you’ll learn how to implement the best Tips for attracting, converting and retaining customers, thereby achieving the best possible return on investment.
Growth Hacking
Corporate
8 pm
Introduction
Objectives
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Understanding the the importance of growth hacking at present and the main objectives it pursues.
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To take on board the main points characteristics and skills which must be applied by a A successful growth hacker.
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Learning to analyse the customer behaviour through the various channels.
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Discover the Top tips for attracting customers through the various channels.
Table of Contents
TEACHING UNIT 1. GROWTH HACKING TO RAPIDLY BOOST YOUR GROWTH
- What is growth hacking, and what is its philosophy based on?
- Differences compared with Growth Marketing
- What are the objectives of growth hacking?
- Key tips for becoming a successful growth hacker
- The Psychology of the Digital Consumer
- Experiment. A/B testing and hypothesis management
- Growth hacking funnel: customer lifecycle
TEACHING UNIT 2. CUSTOMER ACQUISITION: TIPS FOR ATTRACTING CUSTOMERS
- Channels through which to attract customers. Touchpoints
- Omnichannel strategies
- SEO and SEM for Growth Hacking
- SMO and SMM for Growth Hacking
- Email Marketing for Growth Hacking
- Influencer Marketing and Affiliate Marketing for Growth Hacking
- Viral marketing for exponential growth
TEACHING UNIT 3. BOOSTING SALES: SALES HACKS
- Identify the pain points
- WOW moments
- Copywriting to persuade
- Call-to-action elements
- Conversion Rate Optimisation
- UI/UX optimisation for conversion
- Identify some key tools for increasing sales
TEACHING UNIT 4. RETAINING CUSTOMERS: TIPS FOR BUILDING LOYALTY
- Stages of the customer retention process
- Customer loyalty scheme
- Email marketing to retain customers
- Chat and other direct channels
- Social media and community management
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