In the digital world There is a rumour going round that a large amount of data and information which has radically transformed the marketing industry. In the online environment, the opportunities for growth for businesses, these are infinite, and thanks to the wealth of information we gather on the customer lifecycle, we can devise sustainable growth strategies. It is precisely here that the Growth Marketing, a discipline which deals with optimise the data generated by the sales funnel to promote marketing strategies with which to obtain results that could grow exponentially. Throughout this training course in Growth Marketing you’ll discover the main ones strategies and skills which must be applied by a Growth Marketer to achieve the best results for the company.
Corporate
Corporate
8 am
Growth Marketing
Corporate
8 am
Introduction
Objectives
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Understanding the main implications and elements Growth Marketing, as well as its objectives.
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Improving the analytical skills of the student body, equipping them with the necessary tools and knowledge.
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Apply strategies Growth Marketing, with a view to acquiring more customers, retaining them and achieving a higher return.
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Understanding the importance of the email marketing and the implementation of best practice.
Table of Contents
TEACHING UNIT 1. GROWTH MARKETING: THE BEST WAY TO GROW YOUR BUSINESS
- What is Growth Marketing and how does it benefit a business?
- Key differences from traditional marketing
- Skills and psychology of the Growth Marketer
- The Inbound methodology applied in the spirit of Growth
- Basic Principles of Product-Market Fit
- Main distribution channels
- Definition of ‘Buyer Persona’ in Growth Marketing
- Growth Marketing Funnel or sales funnel
- Customer activation and retention
- Defining growth objectives and key performance indicators (KPIs)
TEACHING UNIT 2. THE 10 KEY STRATEGIES OF GROWTH MARKETING
- SEO applied to Growth Marketing
- Optimising landing pages to boost sales
- Search engine advertising
- Social Media Strategies to Drive Growth
- Advertising on social media
- Affiliate marketing and influencer marketing
- Email Marketing and Best Practice
- A/B testing and multivariate testing
- Social media analytics tools
- Google Analytics and SEM Rush for monitoring growth
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