The Course: Basic Procedures in Digital Marketing and Social Media is essential for establishing an effective online presence and reaching your target audience. These basic procedures are essential to any strategy for digital marketing and a successful social media presence. Consistency, commitment and measurement are key to achieving your goals and building a strong and effective online presence.
Corporate
Corporate
3 pm
Basic Procedures in Digital Marketing and Social Media
Corporate
3 pm
Introduction
Objectives
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To describe and develop communication strategies and advertising techniques tailored to the possibilities offered by the digital environments, social media.
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Understanding how to encourage participation and the interaction of the audience on social media and other digital channels.
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Learn how to increase conversion rates on the website and other digital channels to maximise the value of each visit.
Table of Contents
TEACHING UNIT 1. WORKPLACE CONTEXT
1. Analysis of how the labour market operates in the immediate local area, by examining companies in the relevant economic sector
2. Identification of the professional competences required for the role
3. Identification of the specific competences and skills required to carry out the role
TEACHING UNIT 2. SOCIAL MEDIA
1. Identifying the origins of social media
2. Description of Social Indicators
3. Analysis of the use of social media in businesses
4. Adapting networks to different devices
5. Applying social media advertising strategies and tools
TEACHING UNIT 3. ADVERTISING AND COMMUNICATION TECHNIQUES ON SOCIAL MEDIA
1. Applying advertising and communication techniques to each social media platform
2. Analysis of the results of social media posts
3. Identifying new trends in social media marketing
TEACHING UNIT 4. VIRTUAL COMMUNITIES
1. Identifying the roles of a virtual community manager
2. Knowledge of the various online communities and how they are managed
3. Developing creative and effective communication
4. Understanding trolls
5. The impact of online reputation
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