With this Web Analytics & Digital Marketing course You’ll be entering a sector that is currently experiencing significant claim and where new ones are requested every day jobs with qualified specialists in the field, given the importance of the digital environment has gained in recent years in the market. Therefore, if we are unable to interpret the data provided by online metrics, an online business is as good as lost, both in terms of its viability and its ability to continue growing. That is why, on this course, we will learn how to draw up an online marketing plan, how to monitor its progress, and how to incorporate its objectives into strategies for measuring our website’s performance, so that we can maximise profits and elevate our business.
Web Analytics & Digital Marketing
Corporate
8 pm
Introduction
Objectives
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Understand and apply the main tools of web analytics.
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Learn about the bidding system and how to use it to get the most out of the campaigns.
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Knowing how to develop a digital marketing plan and how to implement it follow-up.
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Identify your Google Analytics 4 environment and learn how to manage it.
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Knowing how to deal with a potential penalty for Google.
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Understanding the importance of metrics in the web environment.
Table of Contents
TEACHING UNIT 1. MARKETING PLANNING
1. Sales forecasting techniques
2. Strategic marketing
3. The marketing plan
4. Marketing plan audit: external and internal monitoring
TEACHING UNIT 2. INTRODUCTION TO SEO
1. The importance of SEO
2. How search engines work
3. Google: algorithms and updates
4. How to get out of a Google penalty
5. SEO strategy
TEACHING UNIT 3. INTRODUCTION TO SEM
1. Introduction to SEM
2. Key concepts in SEM
3. Bidding system and advert quality
4. First steps with Google Ads
5. Creating high-quality adverts
6. Key performance indicators in SEM
TEACHING UNIT 4. GOOGLE ANALYTICS 4
1. What is Google Analytics 4?
2. Differences compared with Universal Analytics
3. Implementation of Google Analytics 4
4. The analysis tools in Google Analytics 4
5. Spaces of identity
6. Benefits of Google Analytics 4
7. Disadvantages of Google Analytics 4