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Cross-cutting

Creating Content for the Company’s Social Media Channels

Communication 8 pm

Introduction

The Course on Creating Content for Social Media in a Business Context is relevant in today’s market due to the growing importance of social media in corporate communication and day-to-day business operations. This course covers key aspects such as content trends on social media and the tools used to manage them. By choosing this course, students will gain practical knowledge to manage profiles social media, making the most of the key features they offer to increase the productivity and improve business communication. Students will learn how to make the most of the social media, creating relevant content for target audiences and becoming advanced users.

Objectives

- Learn the basics of content in social media.

- To discover first-hand everything to do with the management social media and the business communication.

- To understand the structure that needs to be followed to create a marketing strategy content.

- Understand the key steps for select and generate social media content.

Table of Contents

TEACHING UNIT 1. KEY ASPECTS OF SOCIAL MEDIA CONTENT

  1. Types of social media
  2. The current importance of social media
  3. Prosumer
  4. Viral marketing
  5. The role of the Community Manager
  6. Social Media Plan
  7. Online Reputation

TEACHING UNIT 2. DERIVING VALUE THROUGH CONTENT CURATION

  1. Objectives of content curation
  2. Strategies for content curation
  3. Preliminary preparation
  4. The 4S of content curation
  5. Content curation tools

TEACHING UNIT 3. CONTENT MARKETING ON SOCIAL MEDIA

  1. Grow your community with content marketing
  2. Turn followers into customers: create a winning strategy
  3. Essential tools for managing social media
  4. Free graphic design apps for creating the best visual content
  5. Don’t wing it! Create a strategic editorial calendar
  6. How to manage a reputational crisis and survive the ordeal
  7. Analysis and understanding of key social media KPIs and metrics

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