In the current situation, where the competition business As competition becomes increasingly fierce and the market is constantly evolving, creativity and innovation are key factors for success, both in level business such as professional. The training programme on Creativity and Innovation in Business and Professional Life offers comprehensive and up-to-date training in these areas, equipping participants with the tools they need to drive the innovation in products, processes and services, as well as fostering creativity as a driving force behind change. This training course covers topics such as competitive strategies, R&D&I, globalisation, development of innovative projects, the use of information and communication technologies, etc.
Corporate
Business Administration and Management
25 hours
Creativity and Innovation in Business and Professional Life
Business Administration and Management
25 hours
Introduction
Objectives
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Understanding the strategic process of the innovation and its impact on the knowledge society.
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Identify and implement different competitive strategies to drive innovation in products, processes y services.
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To know the stages of development and the life cycles of innovative projects.
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Explore the opportunities innovation arising from globalisation and its relationship with the current market.
Table of Contents
TEACHING UNIT 1. THE STRATEGIC INNOVATION PROCESS
- Innovation, people and the knowledge society
- Competitive strategies
- R&D&I
- Support policies
TEACHING UNIT 2. BREAKING THE MOULD: DRIVING INNOVATION IN PRODUCTS, PROCESSES AND SERVICES
- Opportunities for innovation arising from globalisation
- Stages of development and life cycles
- Development methodologies
- How to reinvent businesses through process innovation
- Process Innovation through ICT
TEACHING UNIT 3. CREATIVITY AS A PATH TO INNOVATION
- An Introduction to Imagination and Creativity
- The concept and application of creativity
- What factors influence one’s ability to be creative?
- Stages of creativity
- Search for new ideas
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