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Sector-specific

Customer Experience

Retail 10 a.m.

Introduction

A professional with experience in customer management is highly valued by companies as a means of achieving business success. Only those companies that are capable of creating unique products and experiences Exclusive purchasing strategies are what enable companies to stand out in the market and maintain their competitive position. Thanks to Customer Experience You will be able to attract and retain customers, identify key areas for improvement and spot opportunities in the relationships that are built between the brand and the consumer.

Become a specialist in the field using the most innovative customer management tools, through a training entirely practical and tailored to the needs of the market.

Objectives

  • Create strategies directed to improve customer satisfaction.

  • Designing experiences of purchase unique.

  • Attracting and retaining customers to maintain long-term relationships.

  • To know the tools the most innovative ways to gain an in-depth understanding of the customer.

Table of Contents

TEACHING UNIT 1. CUSTOMER JOURNEY: THE CUSTOMER JOURNEY YOU NEED TO UNDERSTAND
Customer journey: understand what drives your customers
The customer journey: identifies the key moments of interaction between the user and the company
Suggestions for improvement to encourage our customer to return
Tools for creating the perfect customer journey
Trends and challenges in creating a Customer Journey Map
Introduction to the buyer persona: the ideal customer
How to Create Your Buyer Persona
TEACHING UNIT 2. THE USER EXPERIENCE AS THE FOUNDATION OF YOUR STRATEGY
UX/CX to give your business a competitive edge
CJM to optimise the user experience and your sales funnel
What are the benefits of a Customer Journey Map?
MOT and Pain Points
Voice of the Customer (VOC) and Experience Redesign
TEACHING UNIT 3. BUILD CUSTOMER LOYALTY
The company understands the customer’s needs
Increase in customer satisfaction
Personalised customer service
Unique customer in the database
Improving the service provided to customers

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Your questions answered

Why choose Educa.Pro?

Educa.Pro enables organisations to centralise training management, personalise learning and gain clear insights into the impact of training programmes. Thanks to its AI-powered technology, organisations can optimise their learning strategies, enhance talent development and make data-driven decisions.

Can the courses be taken at your own pace?

Yes. Most of the courses on Educa.Pro are self-paced and on-demand, allowing users to progress at their own pace without missing out on progress tracking or assessments, which makes it easier to fit them around work or study commitments.

What levels of security and compliance does the platform offer?

Educa.Pro complies with security standards designed to protect user and organisational data. Furthermore, it supports the traceability of certifications, digital signatures and the management of assessments, thereby ensuring regulatory and legal compliance in both educational and corporate environments.

What support and guidance does Educa.Pro offer?

The Educa.Pro team offers comprehensive support throughout implementation, roll-out and adoption, ensuring that organisations get the most out of the platform and achieve measurable results from day one.

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