The Storytelling is a communication technique that involves telling stories with the aim of connect emotionally with the audience. There is also ‘Storydoing’, which is a form of first-person storytelling that enables brands to create more authentic experiences. The aim of the Storydoing is to make the user feel that they are part of the story, whereas storytelling reduces the user to a mere spectator of that story. Through this training programme in Storytelling You will learn how to apply this technique to a variety of professional fields such as the journalism, television, marketing, politics y health. You will also gain an understanding of tools for storytelling, visual storytelling and storydoing.
Corporate
Corporate
8 pm
Storytelling
Corporate
8 pm
Introduction
Objectives
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Knowing how to use the storytelling in various professional fields.
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To get to know useful tools for the creation of storytelling.
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Learn how to create stories visuals.
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To examine the concept of storydoing and its relationship with storytelling.
Table of Contents
TEACHING UNIT 1. STORYTELLING IN VARIOUS PROFESSIONAL FIELDS
1. Journalistic storytelling
2. The use of storytelling in television drama
3. Marketing and storytelling
4. Storytelling as a political tool
5. Storytelling in the healthcare sector
6. The power of storytelling in the field of law
TEACHING UNIT 2. TOOLS FOR CREATING STORYTELLING
1. A general introduction to digital storytelling
2. ThingLink
3. Taggstar
4. PicLits
5. ZooBurst
6. Story Bird
7. Storify
TEACHING UNIT 3. VISUAL STORYTELLING
1. Mind maps and animations
2. Infographics
3. Post-photography
4. The collaborative video
TEACHING UNIT 4. FROM STORYTELLING TO STORYDOING
1. From storytelling to storydoing
2. Examples of how storydoing is used
3. The best streaming platforms for telling your story live
4. Influencers to create and promote Storydoing campaigns
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