Social Media Literacy and Management in the Workplace is relevant in today’s market due to the growing importance of social media on businesses’ productivity and day-to-day operations. This course covers key aspects such as trends on the main social media platforms and their management tools. By choosing this course, students will gain practical knowledge to manage social media profiles, making the most of the main functions which they offer to boost productivity and improve business communication. Students will learn how to make the most of social media, particularly Facebook, Instagram, LinkedIn and Twitter, and become advanced users.
Cross-cutting
Communication
40 hours
Social Media Literacy and Management in the Workplace
Communication
40 hours
Introduction
Objectives
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Understanding the basics of the main social media.
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Discover first-hand everything involved in managing social media and the business communication.
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To understand the framework that needs to be followed in order to use social media at an advanced level.
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Understand the key steps for increasing productivity by tools specific to social media.
Table of Contents
TEACHING UNIT 1. MASTER SOCIAL MEDIA
1. An introduction to the new internet model
2. Identification of the Community Manager
3. Use of social media
4. Characterisation of social media
5. Use of other social media platforms
TEACHING UNIT 2. GET THE MOST OUT OF FACEBOOK
1. Getting started with Facebook
2. Facebook for businesses
3. Setting up the Fan Page
4. Message settings. Facebook Messenger
5. Type of publications
6. Creating events
7. Facebook Marketplace
8. Website administration
9. Facebook Insights
TEACHING UNIT 3. INSTAGRAM: HOW TO CAPTIVATE YOUR AUDIENCE
1. Introduction to Instagram
2. Instagram for businesses
3. Content creation
4. Using hashtags
5. Instagram Stories
6. Creative tools
7. Collaboration with influencers
8. Key statistics
TEACHING UNIT 4. CONNECT WITH OTHER COMPANIES ON LINKEDIN
1. Introduction to LinkedIn
2. LinkedIn for businesses
3. Profile creation and optimisation
4. Groups
5. SEO for LinkedIn
6. LinkedIn Analytics
7. LinkedIn Recruiter
TEACHING UNIT 5. TWITTER FOR EFFECTIVE COMMUNICATION
1. Introduction to Twitter
2. The basics of Twitter
3. Twitter for businesses
4. Customer service via Twitter
5. Contents
6. Use of hashtags and trending topics
7. Twitter Analytics
8. TweetDeck
9. Audiense
10. Hootsuite
11. Bitly
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