The career guidance refers to the capacity a person’s ability to successfully secure and retain a job in a labour market that is constantly development. It relates to the skills, knowledge, attitudes and competences that an individual possesses and how they can apply them effectively in the work environment. Employability is not just about finding a job, but also about adapting to changes in the industry, developing professionally and remaining valuable to employers over time. With the Career Guidance Course you’ll find out about the skills y tools necessary to improve your employability and increase your chances of success in the world of work.
Corporate
Corporate
8 pm
Career Guidance
Corporate
8 pm
Introduction
Objectives
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To know the skills that set you apart as a professional.
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Learn how to build your Personal brand from the self-awareness.
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Apply recruitment tools and strategies digital.
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Understanding the basics of Employer Branding.
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Create and manage a network of contacts (Professional Networking).
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Draw up your plan: objectives, strategies and impact.
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Learn how to create accounts on LinkedIn.
Table of Contents
TEACHING UNIT 1. PERSONAL DEVELOPMENT TECHNIQUES
1. The need for self-awareness
2. Barriers to self-awareness
3. Personal and professional details form
4. Personality test
5. Personality profiles
6. Group dynamics
7. Situation analysis techniques (case studies, role-play, sociogram)
8. Group discussion sessions (brainstorming, Phillips 6/6, discussion of strategies already underway)
9. Involvement in theoretical projects
10. Learning job-search techniques (mock interviews, writing a CV)
TEACHING UNIT 2. RECRUITMENT STRATEGY 3.0 AND EMPLOYER BRANDING
1. The use of new technologies in job hunting
2. The basics of employer branding
3. Attracting and retaining talent
4. Key factors for attracting and retaining talent
5. Talent development
6. Attracting and retaining talent in the digital age
7. Corporate recruitment portal or career site
8. Real-life case studies of EB
TEACHING UNIT 3. LINKEDIN
1. What is LinkedIn?
2. The importance of LinkedIn in professional life
3. Uses of LinkedIn
4. Myths and misconceptions about LinkedIn
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