Optimise your digital marketing campaigns is an essential programme in the age of the digital marketing, designed for maximise the impact and efficiency of your online campaigns. This course offers a a comprehensive overview of how to analyse, refine and improve digital marketing strategies to achieve specific objectives. It focuses on advanced SEO and SEM techniques, effective use of social media and online advertising, as well as in measuring return on investment (ROI) and optimising conversion rates. Through real-life case studies, web analytics tools and analyses of successful strategies, participants will learn how to identify opportunities for improvement and to implement effective tactics to boost the performance of their digital campaigns.
Optimise your digital marketing campaigns
Corporate
1 hour
Introduction
Objectives
-
Analyse and optimise digital marketing campaigns to improve ROI.
-
Mastering tools for SEO and SEM to boost online visibility.
-
Using web analytics to make data-driven decisions.
-
To develop an integrated approach to digital marketing planning.
Table of Contents
VIDEO LESSON 1. KPIs IN MARKETING"
VIDEO LESSON 2. OPTIMISATION TECHNIQUES FOR WEB PAGES
VIDEO LESSON 3. STAGES OF REVIEWING A CAMPAIGN IN GOOGLE ADS
VIDEO LESSON 4. WHAT IS A SOCIAL MEDIA PLAN AND WHY IS IT IMPORTANT TO CREATE ONE?
VIDEO LESSON 5. SOCIAL MEDIA STRATEGY
VIDEO LESSON 6. OPTIMISING INSTAGRAM FOR BUSINESSES
VIDEO LESSON 7. SOCIAL CRM TO IMPROVE CUSTOMER RELATIONSHIPS
VIDEO LESSON 8. ATTRACTING CUSTOMERS AND BOOSTING SALES WITH LINKEDIN
VIDEO LESSON 9. USING KEYWORDS AND SEO OPTIMISATION
VIDEO LESSON 10. SEO FOR YOUR E-COMMERCE BUSINESS
VIDEO LESSON 11. THE LEAD IS THE KEY TO YOUR SUCCESS
More related courses
Your questions answered
Why choose Educa.Pro?
Educa.Pro enables organisations to centralise training management, personalise learning and gain clear insights into the impact of training programmes. Thanks to its AI-powered technology, organisations can optimise their learning strategies, enhance talent development and make data-driven decisions.
Can the courses be taken at your own pace?
Yes. Most of the courses on Educa.Pro are self-paced and on-demand, allowing users to progress at their own pace without missing out on progress tracking or assessments, which makes it easier to fit them around work or study commitments.
What levels of security and compliance does the platform offer?
Educa.Pro complies with security standards designed to protect user and organisational data. Furthermore, it supports the traceability of certifications, digital signatures and the management of assessments, thereby ensuring regulatory and legal compliance in both educational and corporate environments.
What support and guidance does Educa.Pro offer?
The Educa.Pro team offers comprehensive support throughout implementation, roll-out and adoption, ensuring that organisations get the most out of the platform and achieve measurable results from day one.