The course on Leadership development. Senior management It is designed for those who want to excel in the competitive business world. Today, companies face constant challenges, which means the demand for leaders with strategic skills is higher than ever. This course provides you with the tools required to analyse the business environment, identify competitive advantages and design effective strategies to drive corporate growth. You will learn how to carry out a internal analysis of the company, you will learn how to develop an organisation at a corporate level and acquire the skills to implement and monitor successful strategies. By the end of the course, you will be ready to take on management roles and decision-making informed and strategic. Online training allows you to access the content from anywhere, making it easier to learn at your own pace and adapt to your needs. Join this course and transform your leadership potential into a tangible and successful reality.
Leadership development. Senior management
Business Administration and Management
60 hours
Introduction
Objectives
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Understanding the strategic direction in order to align business objectives.
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Analysing the environment to identify opportunities and threats.
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Assess internal resources to optimise the operational efficiency.
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Develop strategies to to gain benefits sustainable and competitive.
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Design development plans coherent and effective corporate policies.
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Implement and monitor strategies, ensuring their effectiveness and adaptability.
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Bringing together knowledge to make management decisions informed.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO STRATEGIC MANAGEMENT
An Introduction to Strategic Management
References
TEACHING UNIT 2. ANALYSIS OF THE ENVIRONMENT
The business environment: concept and types
The macro-environment
The competitive environment
Opportunities and threats
Recommended activities
References
TEACHING UNIT 3. INTERNAL ANALYSIS OF THE COMPANY
Introduction
The resources and capabilities approach
Identifying resources and capabilities within the organisation
Strategic assessment of resources and capabilities
Resource and capacity management
References
Appendix: the Barrabés case
TEACHING UNIT 4. COMPETITIVE ADVANTAGE AND STRATEGY
Competitive strategy
References
TEACHING UNIT 5. CORPORATE DEVELOPMENT
Introduction
The company’s field of activity and areas of development
Expansion strategies
Diversification strategies
Development methods
Internationalisation strategies
References
Appendix: cases
TEACHING UNIT 6. IMPLEMENTATION AND MONITORING
Introduction
The process of evaluating and selecting strategies
Implementation of the strategy
Strategic control
Recommended activities
References
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