Thanks to this Course in Strategic HR Communication, you will learn about the necessary tools and acquire the communication skills to successfully convey the initiatives and policies implemented within the human resources department. This will help to enhance the brand’s reputation and transform relationships within the company. This is a cross-functional training programme applicable to any sector and essential for all organisations. For this reason, it has become a highly sought-after qualification in the labour market. In Inesem, you’ll be able to study at your own pace, always supported by a team of specialist lecturers who will guide you throughout the process. Now is the time to refresh your knowledge.
Corporate
Corporate
50 hours
Strategic Communication in Human Resources
Corporate
50 hours
Introduction
Objectives
- Develop new communication skills.
- To understand the importance of corporate social responsibility within the human resources department.
- Resolve organisational conflicts.
- To design corporate communications policies.
- To learn about corporate communication tools that are useful in any organisation.
Table of Contents
TEACHING UNIT 1. COMMUNICATION SKILLS
Communication: the most highly valued skill
Communication skills
Effective oral communication
The importance of communication in leadership
TEACHING UNIT 2. COMMUNICATION AND BRANDING
The importance of internal branding
Brand identity: key to internal communication
Communication strategy to raise brand awareness
Internal and external branding as a catalyst for change
TEACHING UNIT 3. BUSINESS COMMUNICATION
An Introduction to Business Communication
The process and elements of communication
The quality of business communications
Types of communication: Internal and external
Types of business communication
TEACHING UNIT 4. POLICIES ON COMPREHENSIVE CORPORATE COMMUNICATION
Comprehensive Communication Policies (CCP)
Communication Training for Managers
Organisation of public events
Attitudes and behaviour towards the media
TEACHING UNIT 5. CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL MARKETING
An Introduction to Social Marketing
Characteristics of Social Marketing
Social Responsibility and Ethics in Marketing
Types of Social Marketing
Social Marketing and Corporate Social Responsibility
The broadening of the concept of marketing
Social Marketing Plan
Company results from Corporate Social Marketing programmes
TEACHING UNIT 6. STAKEHOLDERS
Stakeholder Groups
Concept and Types of Stakeholders
Relations with Stakeholders
CSR and Stakeholders
TEACHING UNIT 7. DIGITAL LITERACY
Leadership and digital business
New ways of leading teams in the digital age
New ways of working
Skills for work in the digital age
Knowledge management
Talent Management in New Organisational Models
High-Performance Team Management
Corporate Culture
TEACHING UNIT 8. VIRTUAL COMMUNICATION: A TRAINING AND COMMUNICATION MODEL
Business training in new technologies
Corporate Social Media
The Employee as Customer: Internal Marketing
TEACHING UNIT 9. CONFLICT AND NEGOTIATION
The distinction between conflict and negotiation
Conflict theory
Conflict resolution within work teams
The importance of negotiation in team leadership
Types of negotiation
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