The Postgraduate Diploma in Digital Experience Design and User Interface Design It stands out for providing students with a comprehensive and structured approach to developing strong skills in digital product design. From a deep understanding of the fundamentals of usability to the ability to create visually striking interfaces, participants will learn key concepts such as UX, User-Centred Design, UI, wireframes and prototypes. Rather than merely exploring theories, this training programme stands out for its practical and applied approach to essential tools and processes, providing students with comprehensive preparation to successfully tackle a wide range of projects.
Sector-specific
Programme
3 pm
Digital Experience Design and User Interface Design
Programme
3 pm
Introduction
Objectives
- Understand the difference between UI and UX, by identifying its key attributes.
- To analyse the importance of the usability and apply the priority pyramid.
- To explore the role of the UX designer and the stages of design, applying UX techniques and tools.
- Master the User-Centred Design and its methodologies, incorporating user-centred marketing.
- Apply multidisciplinary approaches and design-research cycles in user-centred design.
- Master the UI elements, optimising interfaces and understanding the fundamentals of interaction design.
- Create wireframes, understanding their relationship with the UI and applying them in information architecture.
Table of Contents
TEACHING UNIT 1. INTRODUCTION
Introduction
Usability
What is UI vs UX – User Interface vs User Experience
Attributes
The complexity and importance of usability
Usability priority pyramid
Usability improvements to the final product
Processes and tools
TEACHING UNIT 2. USER EXPERIENCE (UX)
Definition of User Experience
Principles of User Experience
The role of the UX designer in the creative process
Stages of UX design
UX design techniques
UX tools
TEACHING UNIT 3. USER-CENTRED DESIGN
What is User-Centred Design?
What is the purpose of user-centred design?
User-Centred Design Methodologies
User-centred marketing
Application of User-Centred Design
Examples of User-Centred Design
TEACHING UNIT 4. APPROACHES TO USABILITY
Introduction
A multidisciplinary process
Applied usability
The design-research cycle
TEACHING UNIT 5. USER INTERFACE (UI)
Definition of User Interface – UI
User interface elements
Optimisation of user interfaces
UI design tools
Perception-based design
Fundamentals of Interaction Design
Moodboards
What is IxD?
TEACHING UNIT 6. WIREFRAMES AND PROTOTYPES
What are wireframes?
Purposes of the wireframe
Relationship with the UI
Classification of wireframes
Information architecture
Wireframe for an app
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