Today’s business environment demands leaders who are capable of navigating a competitive and constantly evolving market. The ‘Executive Development: Sales Management and Strategic Marketing’ course offers you the opportunity to acquire the skills needed to excel in the fields of marketing and sales management. You will learn how to make effective decisions regarding products and their distribution, pricing and the communications mix. External and internal market analysis will enable you to draw up robust strategic marketing plans tailored to current demands. With growing demand for professionals skilled in these areas, this online course prepares you to tackle challenges and maximise opportunities, equipping you with key tools for your professional development. Join us and turn your business acumen into a competitive advantage.
Management development. Sales management and strategic marketing
Corporate
60 hours
Introduction
Objectives
- To develop skills in analysing the market and understanding its dynamics.
- Identify and evaluate strategic decisions relating to products and distribution.
- Design effective strategies for pricing and the communications mix.
- Carry out an external analysis to identify opportunities and threats in the external environment.
- Carry out an internal analysis to identify strengths and weaknesses.
- To draw up a strategic marketing plan in line with the organisation’s objectives.
- To integrate theoretical and practical knowledge in order to improve commercial management.
Table of Contents
TEACHING UNIT 1. MARKETING AND THE MARKET
Introduction to Marketing
the market
TEACHING UNIT 2. DECISIONS ON THE PRODUCT AND ITS DISTRIBUTION
The product
Commercial distribution
TEACHING UNIT 3. DECISIONS ON PRICING AND THE COMMUNICATION MIX
The price
The communications mix
TEACHING UNIT 4. INTRODUCTION AND EXTERNAL ANALYSIS
Strategic marketing
The strategic planning process
External analysis
TEACHING UNIT 5. INTERNAL ANALYSIS
Segmentation
Product, brand and positioning
Price and customers
TEACHING UNIT 6. DEVELOPING A STRATEGIC MARKETING PLAN
Diagnosis
Developing the marketing strategy
Marketing control