The ‘Innovation and Enterprise’ course offers you a unique opportunity to gain an insight into a constantly evolving field where there is high demand for skilled workers. We are living in an era where the innovation no is optional, but essential for competitiveness. This course will provide you with the tools you need to understand the relationship between innovation y competitiveness, as well as the fundamentals of research, technological development and innovation. You will learn how to foster a culture of innovation within a organisation and to develop business strategies innovative solutions that adapt to changes in the market. By taking part, you will gain valuable skills and up-to-date, positioning you as a professional capable of leading organisational change. This online course gives you the flexibility to learn at your own pace, allowing you to apply the knowledge you’ve gained to your day-to-day professional practice. Sign up and take the first step towards the future of business!
Innovation and business
Business Administration and Management
45 hours
Introduction
Objectives
- To understand the relationship between innovation y competitiveness in today’s business environment.
- Identify opportunities from improvement via the culture of the innovation within the company.
- Analyse success stories in business strategy innovative ways of applying them in real-life situations.
- Developing skills for lead projects research and technological development.
- Assess the impact of the innovation in the results y objectives business-related.
- Developing strategies for encourage one culture from innovation in a variety of work environments.
- Apply techniques to integrate innovation into the global strategy of the company.
Table of Contents
TEACHING UNIT 1. THE RELATIONSHIP BETWEEN INNOVATION AND COMPETITIVENESS
Introduction: Competition
Innovation from a macroeconomic perspective
Innovation from a microeconomic perspective
TEACHING UNIT 2. RESEARCH, TECHNOLOGICAL DEVELOPMENT AND INNOVATION
Introduction
The importance of the innovation process
Characteristics of the innovation
TEACHING UNIT 3. THE CULTURE OF INNOVATION
Introduction
Organisational culture
Innovative corporate culture
Elements of an innovative corporate culture
TEACHING UNIT 4. INNOVATIVE BUSINESS STRATEGY
Introduction
What is an innovation-based business strategy?
Types of business strategies based on innovation
Specific characteristics of innovative strategies
Elements and tools for an innovative strategy
Development of an innovative business strategy
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