The Course: Keys to Developing Your Personal Brand provides you with the tools you need to stand out in an increasingly competitive and booming job market. At present, the the ability to stand out and project a strong image has become a key factor in professional success. Through this training, You’ll discover why personal branding is crucial and how its various elements can influence your career path. You will learn how to develop a strategic personal branding plan, to position yourself effectively on platforms such as LinkedIn and to build a strong network of contacts by effective networking. What’s more, you’ll improve your communication skills so you can convey powerful messages using techniques such as storytelling and an elevator pitch. Taking this course will enable you to boost your career prospects and develop a distinctive profile that will open doors for you in your sector.
Key tips for developing your personal brand
Digital Skills
10 a.m.
Introduction
Objectives
- Understand the key elements that make up your personal brand and why they are important.
- Draw up a strategic plan to develop your own personal brand.
- Use LinkedIn effectively to build your personal brand.
- Establish and maintain professional networks through effective networking.
- To develop the skills to communicate clearly and effectively.
- Use storytelling techniques to enhance your personal presentation.
- Create a compelling and memorable elevator pitch for different occasions.
Table of Contents
TEACHING UNIT 1. WHAT IS A PERSONAL BRAND?
The new working environment
Personal branding
The origins and concept of personal branding
Personal branding and professional branding
Personal Branding and Personal Marketing
Reputation and online reputation
Why it’s important to manage your personal brand
Elements and characteristics of your personal brand
TEACHING UNIT 2. HOW TO DEVELOP YOUR PERSONAL BRAND
Discover your PURPOSE
A look at the competition
SWOT Analysis
TEACHING UNIT 3. COMMUNICATING YOUR PERSONAL BRAND WITH IMPACT
The message, the communication style and the visual identity
Elevator Pitch
Storytelling: your professional story
Key tips for communicating your brand “with impact”
Key tips for communicating your brand “with impact”
TEACHING UNIT 4. INTRODUCTION TO SOCIAL MEDIA: POSITIONING MY BRAND ON LINKEDIN
Reasons to choose to be on LinkedIn
Some myths about LinkedIn
“Personal” or “business” profile? “Premium” account or not?
How to create your personal LinkedIn profile
How to get a “Star” LinkedIn profile
Find my “target"
Interact by adding VALUE
Go on, give it a go and post something
Find out your SSI (Social Selling Index)“
TEACHING UNIT 5. BUILDING NETWORKS: EFFECTIVE NETWORKING
What is “networking”?”
The importance of “mindset”
Plan your professional networking
Networking is something you learn by doing
Some types of professional networking events and forums
How to get the most out of events
Build your network on LinkedIn
LinkedIn’s advanced search
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