Training activities Boost Your Brand Value: Audit It is an opportunity to excel in a booming sector, where there is an ever-increasing demand for brand management. This innovative programme will equip you with key tools to analyse in depth the identity, image and positioning of your brand, enabling you to competitive analysis that will strengthen your leadership. You’ll also learn to master the active listening, understanding your customers’ perceptions, and implementing corrective actions that will increase their market value. Through this training, you will acquire essential knowledge y effective strategies to position yourself as the professional that companies need in a dynamic and competitive environment.
Corporate
Corporate
15 mins
Boost Your Brand Value: Audit
Corporate
15 mins
Introduction
Objectives
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To analyse the identity of your brand and its impact on the market.
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Understanding the concept and the importance of a brand audit.
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Assess the image of your brand through active listening.
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Compare your brand by competing to increase its value.
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Implement corrective actions to boost your brand value.
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Find out what your customers about your brand.
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Identify the pillars of your brand to strengthen its positioning.
Table of Contents
VIDEO LESSON 1. THE IMPORTANCE OF BRANDING
VIDEO LESSON 2. BRAND COMMUNICATION
VIDEO LESSON 3. THE BRAND’S ONLINE PRESENCE
VIDEO LESSON 4. BRANDING STRATEGIES: HOW TO MANAGE A BRAND STRATEGICALLY
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