The training programme Corporate Influencers: Your Brand from Within invites you to explore the transformative power of internal communication in the business world. In a climate where companies are seeking to stand out and connect genuinely with their audiences, the the role of the corporate influencer is emerging as a strategic necessity. This training programme will provide you with the tools you need to become a effective brand ambassador, enhancing your communication and leadership skills. You will learn how to manage your digital presence and have a positive influence on organisational culture, thereby increasing your professional value and positioning yourself as an agent of change.
Sector-specific
Branding and Brand Management
15 mins
Corporate Influencers: Your Brand from Within
Branding and Brand Management
15 mins
Introduction
Objectives
-
To recognise the the importance of employer branding in the company’s outlook.
-
Identify how the motivation labour promotes the performance and commitment.
-
Understanding organisational culture to improve the working environment.
-
Distinguishing between roles between brand ambassador and corporate influencer.
-
Develop effective strategies on employer branding on social media.
-
Analysing success stories from corporate influencers to implement best practice.
-
Assess the impact of organisational culture in the talent acquisition.
Table of Contents
VIDEO LESSON 1. WHAT IS EMPLOYER BRANDING AND HOW IS IT USED?
VIDEO LESSON 2. THE IMPORTANCE OF MOTIVATION IN THE WORKPLACE
VIDEO LESSON 3. ADDING ADDITIONAL FIELDS TO A PIVOT TABLE
VIDEO LESSON 4. ORGANISATIONAL CULTURE
VIDEO LESSON 5. THE DIFFERENCE BETWEEN A BRAND AMBASSADOR AND AN INFLUENCER