The course Lead Generation y CRM: Attract and manage your customers – this is your gateway to a booming sector, where demand for qualified professionals It just keeps growing. In such a competitive business environment, knowing how to identify and attract your ideal customers It is crucial. You will learn how to devise winning strategies to attract compelling leads and manage your customer base efficiently, thereby increasing its customer loyalty and satisfaction. With our approach, you will develop key skills for turning contacts into loyal customers and grow your business. This online course offers you the flexibility to learn at your own pace, adapting to your needs and allowing you to gain valuable knowledge from the comfort of your own home. Don’t miss this opportunity to take your skills to the next level and stand out in an ever-changing job market!
Lead Generation and CRM: attract and manage your customers
Analytics and Performance Measurement
25 hours
Introduction
Objectives
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Identify to your ideal customers to optimise your marketing campaigns.
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Developing effective strategies to attract irresistible leads and qualified.
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Implement conversion techniques to transform leads in loyal customers.
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Apply tools for CRM to manage your customer base efficiently.
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To analyse and improve the customer experience to increase their customer loyalty.
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Use key metrics to measure the success of your lead generation campaigns.
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Develop a sustainable growth plan for your customer base.
Table of Contents
TEACHING UNIT 1. ATTRACT YOUR IDEAL CUSTOMERS!
What is lead generation? The key to attracting business opportunities
CRM: your best ally for managing customer relationships
From prospects to customers: the link between lead generation and CRM
TEACHING UNIT 2. WINNING STRATEGIES FOR GENERATING IRRESISTIBLE LEADS
Automated sales funnels: turn visitors into genuine leads
Automated tools for generating leads (forms, landing pages, chatbots)
How can you identify the most valuable leads using lead scoring techniques?
TEACHING UNIT 3. CONVERT, RETENTION AND GROW YOUR CUSTOMER BASE
Effective lead nurturing: guide your leads through to conversion
Metrics that matter: measure, analyse and continuously improve
After-sales loyalty: turn customers into brand ambassadors