This Advanced Programme in Digital Transformation Course It is important today because digital transformation is a growing field that is changing the way organisations operate and interact with their customers. This refers to the process of integrating digital technologies across all aspects of an organisation to fundamentally change the way it operates and delivers value to its customers. It involves the automation processes, the restructuring of business models and the improvement of decision-making through the data analysis. It is a response to the growing importance of technology in society and business, as well as to the need to adapt to an ever-changing business environment.
Cross-cutting
Digital Skills
60 hours
Advanced Programme in Digital Transformation
Digital Skills
60 hours
Introduction
Objectives
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Improving the operational efficiency.
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To offer more experiences customised and suitable for the customers via digital channels.
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Increase online visibility through strategies in digital marketing.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO DIGITAL TRANSFORMATION
TEACHING UNIT 2. DIGITAL LITERACY
- Leadership and digital business
- New ways of leading teams in the digital age
- New ways of working
- Skills for work in the digital age
- Knowledge management
- Talent Management in New Organisational Models
- High-performance team management.
- Corporate Culture
TEACHING UNIT 3. DIGITAL BUSINESS MODELS
- New business models in the digital age
- Characteristics and transformation in new business environments
TEACHING UNIT 4. THE DIGITAL CUSTOMER
- Digital Customer
- Digital Marketing, Reputation and Branding
- Customer Development in the New Digital Age
- B2B methodologies
- Communication Skills
- Social Media Strategy
- Mobile Business
- E-commerce
- Search Engine Optimisation
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