The digital age has radically transformed the way businesses connect with their audiences, and understanding digital marketing is essential to standing out in a competitive market. The course An Introduction to Digital Marketing offers you the opportunity to immerse yourself in this dynamic sector, where demand for skilled workers is constantly growing. Throughout the course, you will explore the evolution of digital marketing from its beginnings to its crucial role in the modern era. You will learn how to use a range of web platforms, both those requiring technical knowledge and those that do not, and you will discover the key aspects of digital marketing that drive the success of campaigns. Our approach will equip you with the skills you need to navigate trust y creativity in the digital world, opening the door to new career opportunities. Choosing this course means taking a decisive step towards the future of marketing.
An Introduction to Digital Marketing
Digital Skills
30 hours
Introduction
Objectives
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Understanding what the digital marketing and its impact in the modern era.
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Explore the development A history of marketing from its beginnings to the present day.
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Identify 20th-century marketing models and their relevance today.
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Analyse web platforms whether or not you have any prior knowledge.
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Discover essential plugins for optimising WordPress effectively.
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To find out about the main initiatives of the digital marketing and its practical application.
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Develop the skills to implement strategies effective digital solutions.
Table of Contents
TEACHING UNIT 1. INTRODUCTION
Introduction
What is digital marketing?
TEACHING UNIT 2. THE EVOLUTION OF DIGITAL MARKETING
Introduction
The Beginnings of Marketing
Marketing in the modern age
History of Digital Marketing
Marketing models from the 20th century to the present day
Marketing Methodologies
TEACHING UNIT 3. WEB PLATFORMS
Introduction
Platforms that require specialist knowledge
Platforms that do not require any prior knowledge
Conclusions
Essential plugins for the optimal functioning of our WordPress site
TEACHING UNIT 4. KEY ASPECTS OF DIGITAL MARKETING
Key digital marketing activities