Nowadays, the convergence of artificial intelligence (AI) and marketing is crucial to commercial success. AI offers tools and techniques that are revolutionising the way businesses interact with consumers, enabling unprecedented personalisation, predictive analytics and process automation. In this context, understanding how to integrate AI into marketing strategies is essential for remaining relevant and competitive in a constantly evolving market. This Course on Artificial Intelligence and Marketing provides a solid understanding of the fundamental principles of AI and its specific application in the field of digital marketing.
Cross-cutting
AI Academy
35 hours
Artificial Intelligence and Marketing
AI Academy
35 hours
Introduction
Objectives
· Understand the fundamentals of artificial intelligence and its application in marketing. · Master digital marketing tools to improve online presence. · Explore the role of Big Data and e-commerce in modern marketing strategies. · Apply inbound marketing techniques to attract and retain customers. · Analyse the customer journey and develop effective buyer personas. · Implement advanced SEO techniques to improve visibility on search engines. · Use AI to automate marketing processes and optimise operational efficiency.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO ARTIFICIAL INTELLIGENCE
TEACHING UNIT 2. DIGITAL MARKETING
TEACHING UNIT 3. MARTECH, DATA MARKET (BIG DATA) AND E-COMMERCE
TEACHING UNIT 4. FUNDAMENTALS OF INBOUND MARKETING
TEACHING UNIT 5. CUSTOMER JOURNEY AND BUYER PERSONA
TEACHING UNIT 6. SEO AND SEARCH ENGINE OPTIMISATION
TEACHING UNIT 7. APPLICATIONS OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
TEACHING UNIT 8. AI AND MARKETING AUTOMATION
TEACHING UNIT 9. ADVANCED CONTENT STRATEGIES
TEACHING UNIT 10. OPTIMISATION AND CONTINUOUS ADAPTATION
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