Cross-cutting

Artificial Intelligence for Product Managers

Digital Skills 10 a.m.

Introduction

In a world where technology is advancing by leaps and bounds, Artificial Intelligence (AI) has become a cornerstone for any Product Manager who aspires to lead innovation. Our training Artificial Intelligence for Product Managers will provide you with a in-depth understanding the fundamentals of AI and its application in the management of digital products. You’ll explore how to identify opportunities and create groundbreaking AI-powered products. With ever-increasing demand for these skills and the sector booming, you’ll acquire skills that will not only set you apart in the job market, but will also enable you to turn ideas into innovative solutions. Join us and make AI your strategic partner for the business success.

Objectives

  • Understanding the Fundamentals of Artificial Intelligence and its basic applications.

  • Identify opportunities for innovation through the use of AI in digital products.

  • Learning how to integrate AI into the development process of new products.

  • Apply AI techniques to improve the digital product management.

  • To develop a critical perspective on the trends Current developments in AI and its future.

Table of Contents

TEACHING UNIT 1. FUNDAMENTALS OF ARTIFICIAL INTELLIGENCE

1. Fundamentals of Artificial Intelligence

TEACHING UNIT 2. LEARNING ABOUT DIGITAL PRODUCT MANAGEMENT

1. From the Traditional Product Manager to the Digital Product Manager
2. Online Sales Channels: E-commerce and the Profile of Today’s Consumer
3. Entrepreneurship and Start-ups
4. Introduction to New Methodologies

TEACHING UNIT 3. SPOTTING OPPORTUNITIES: AI-DRIVEN INNOVATION

1. How AI is transforming the role of the Product Manager
2. AI-powered segmentation and personalisation techniques
3. Workshop: Brainstorming AI-based product ideas

TEACHING UNIT 4. ARTIFICIAL INTELLIGENCE FOR CREATING NEW PRODUCTS

1. Breaking down barriers: impossible innovations
2. New channels of interaction (learn how to use platforms such as GPT)
3. How do you implement an automation tool in a real-world project?
4. From idea to launch: the role of the product manager
TEACHING UNIT 1. FUNDAMENTALS OF ARTIFICIAL INTELLIGENCE

1. Fundamentals of Artificial Intelligence

TEACHING UNIT 2. LEARNING ABOUT DIGITAL PRODUCT MANAGEMENT

1. From the Traditional Product Manager to the Digital Product Manager
2. Online Sales Channels: E-commerce and the Profile of Today’s Consumer
3. Entrepreneurship and Start-ups
4. Introduction to New Methodologies

TEACHING UNIT 3. SPOTTING OPPORTUNITIES: AI-DRIVEN INNOVATION

1. How AI is transforming the role of the Product Manager
2. AI-powered segmentation and personalisation techniques
3. Workshop: Brainstorming AI-based product ideas

TEACHING UNIT 4. ARTIFICIAL INTELLIGENCE FOR CREATING NEW PRODUCTS

1. Breaking down barriers: impossible innovations
2. New channels of interaction (learn how to use platforms such as GPT)
3. How do you implement an automation tool in a real-world project?
4. From idea to launch: the role of the product manager

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