Artificial Intelligence in Business provides a solid understanding of the fundamentals and applications of artificial intelligence (AI) in the business world. Through its learning modules, you will explore the core concepts of AI, its historical development, and its modern-day significance. You will also learn about different types of AI, explore AI tools specifically designed for business, and understand the algorithms used in their implementation. In addition, you will see how AI can transform business decision-making and process optimisation. Key applications covered include people analytics, inventory and demand forecasting, customer segmentation, web recommendations, and business process improvement.
Sector-specific
AI Development
50 hours
Artificial Intelligence in the Company
AI Development
50 hours
Introduction
Objectives
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To understand the fundamentals Artificial Intelligence and its historical development.
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To recognise the importance of AI in a business context and its transformative potential.
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To identify the different types of AI and understand the algorithms used in its implementation.
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To apply AI in the enterprise, such as People Analytics, stock forecasting, customer segmentation and process improvement.
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To use AI to carry out data analysis and gain valuable insights for business decision-making.
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To apply AI techniques to customer loyalty and the market trend identification.
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To improve business processes using business AI tools.
Table of Contents
TEACHING UNIT 1. THE POTENTIAL OF ARTIFICIAL INTELLIGENCE
1. Introduction to artificial intelligence
2. History
3. The importance of AI
4. Types of artificial intelligence
5. Algorithms applied to artificial intelligence
TEACHING UNIT 2. APPLICATIONS IN BUSINESS
1. People Analytics
2. Prediction: stocks, demand, behaviour
3. Segmentation: Offer Analysis. Identification of Trends
4. Enhancing Customer Loyalty through Reinforcement Learning
5. Web recommender systems
6. Process improvement
TEACHING UNIT 3. THE RELATIONSHIP BETWEEN AI AND CHATBOTS
1. Chatbots and the role of Artificial Intelligence (AI)
2. Uses and benefits of chatbots
3. The difference between bots, chatbots and AI
TEACHING UNIT 4. AREAS OF APPLICATION OF CHATBOTS
1. Areas of Application for Chatbots
2. Development of a chatbot using ChatterBot and Python
3. Development of a chatbot for Facebook Messenger using Chatfuel
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