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Corporate

Brand Experience (BX) Design

Corporate 50 mins

Introduction

In a world where competition is fierce, the Brand Experience (BX) Design has become a crucial skill for standing out and building customer loyalty. Successful brands do not just sell products; they create unforgettable experiences.

This course will equip you with the tools you need to manage and enhance a brand’s identity, build loyalty and to improve customer satisfaction. You’ll learn everything from creating and managing a brand to advanced techniques such as emotional marketing and the management of luxury brands.

With the rise of the digital landscape, understanding one’s online presence and implementing innovative strategies such as the guerrilla marketing and copywriting This will enable you to stand out in a saturated market.

Objectives

  • Understanding the the importance of the brand and its impact on the market.

  • Learn how to create and manage a brand effectively.

  • Develop strategies to generate brand loyalty.

  • Apply techniques to improve the the brand’s online presence.

  • Distinguish between buyer persona and target audience.

Table of Contents

VIDEO LESSON 1. THE IMPORTANCE OF BRANDING
VIDEO LESSON 2. CREATING AND MANAGING A BRAND
VIDEO LESSON 3. THE IMPORTANCE OF HAVING A BRAND MANUAL
VIDEO LESSON 4. THE DIFFERENCE BETWEEN A BUYER PERSONA AND A TARGET AUDIENCE
VIDEO LESSON 5. HOW TO BUILD BRAND LOYALTY
VIDEO LESSON 6. THE BRAND’S ONLINE PRESENCE
VIDEO LESSON 7. LUXURY BRAND MANAGEMENT
VIDEO LESSON 8. WHAT IS EMPLOYER BRANDING AND HOW IS IT USED?
VIDEO LESSON 9. USER EXPERIENCE (UX). PRINCIPLES, STAGES, TECHNIQUES AND TOOLS
VIDEO LESSON 10. HOW TO IMPROVE CUSTOMER SATISFACTION
VIDEO LESSON 11. 6 KEY POINTS FOR EFFECTIVE COPYWRITING
VIDEO LESSON 12. EMOTIONAL MARKETING
VIDEO LESSON 13. GUERRILLA MARKETING FOR YOUR PRODUCT
VIDEO LESSON 14. BUSINESS INNOVATION: THE PURPLE COW

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