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Corporate

Business Plan for Micro-enterprises

Business Administration and Management 60 hours

Introduction

In a business context, it is necessary to know how to carry out the drawing up a business plan for creation and the launch of a micro-enterprise, with the aim of apply the techniques appropriate for the feasibility study business ideas and manage the establishment and development of these. Through this training initiative in Business Plan for Micro-enterprises Students will be able to function effectively within the sector and acquire knowledge of the components and processes on drawing up a business plan for micro-enterprises. Similarly, they will be able to develop a business plan A comprehensive and effective solution for your micro-business or the one you’re thinking of setting up.

Objectives

  • To gain an understanding of the components and processes on drawing up a business plan for micro-enterprises.

  • Understanding the importance of a marketing plan.

  • Identify elements material, personnel and operational in the company’s organisational activities.

  • Learn how to assess material resources, facilities and equipment.

Table of Contents

TEACHING UNIT 1. FEASIBILITY STUDY OF BUSINESS IDEAS IN MICRO-ENTERPRISES.

  1. The company: classification and characteristics
  2. Micro-enterprises: characteristics and how they differ
  3. Assessing an entrepreneur’s capabilities: personal and financial factors
  4. Business ideas: sources for finding ideas; variables to be studied; direct and indirect factors
  5. How to choose the best business idea: the SWOT analysis matrix – purpose, structure, preparation and interpretation

TEACHING UNIT 2. STUDY AND ANALYSIS OF THE SECTORS IN WHICH MICRO-ENTERPRISES OPERATE.

  1. The market: characteristics, relevant factors and strategies for overcoming barriers to entry
  2. Market research: qualitative and quantitative research
  3. Techniques for gathering commercial information for micro-enterprises: questionnaires, observation and test purchases
  4. Industry and competition analysis: identifying and quantifying the relevant variables
  5. The consumer: segmentation criteria
  6. The questionnaire: basic guidelines, types of questions, duration and design
  7. Key statistical methods in market research: calculation, interpretation and graphical representation

TEACHING UNIT 3. THE BUSINESS STRATEGY OF MICRO-ENTERPRISES.

  1. The importance of having a marketing plan
  2. The marketing mix: the 4 Ps – product, price, distribution and promotion
  3. The product: characteristics, types, product life cycle
  4. Strategic pricing management: pricing policy objectives, strategies and pricing methods
  5. Advertising: types, choice of advertising medium and costs
  6. Sales promotion: objectives, tools, effects and costs
  7. Distribution: functions, types and channels
  8. Customer service: basic guidelines

TEACHING UNIT 4. PLANNING THE RESOURCES REQUIRED BY MICRO-ENTERPRISES.

  1. The company’s organisational activities: material, personnel and functional elements
  2. Human resources planning in micro-enterprises: job roles, professional profiles, costs to be borne and organisational structure – organisation chart –
  3. Material resources in micro-enterprises: premises, equipment and facilities
  4. Investment decisions: Business premises – selection, design analysis and location
  5. Computer applications for managing micro-enterprises: basic functions
  6. Legal requirements regarding occupational health and safety in sectors typically comprising micro-enterprises
  7. Outsourcing of services: benefits and costs

TEACHING UNIT 5. IDENTIFYING THE LEGAL FORM FOR THE SET-UP AND MANAGEMENT OF MICRO-ENTERPRISES.

  1. The most common types of legal structure for micro-enterprises
  2. Choosing a legal form: legal requirements, tax considerations, liabilities and share capital
  3. Sole traders: characteristics and relevant regulations
  4. Commercial companies: characteristics and associated regulations
  5. Incorporation and start-up costs

TEACHING UNIT 6. FINANCIAL PLANNING IN MICRO-ENTERPRISES.

  1. Features and functions of the budget
  2. Types of budgets: investment budget, operating budget, sales budget, purchasing budget
  3. Structure, preparation and presentation of budgets
  4. Balance sheet items: assets and liabilities
  5. Financial statements: structure, preparation and templates

TEACHING UNIT 7. FINANCIAL FEASIBILITY ANALYSIS IN MICRO-ENTERPRISES.

  1. Financial balance: calculation and interpretation
  2. Pension financial statements: meaning and interpretation
  3. Analytical tools: the most important financial, economic and turnover ratios
  4. Calculation and interpretation of ratios
  5. Economic, financial and asset reports: their usefulness in feasibility analysis
  6. Adjustments to the economic and financial position of micro-enterprises: deviations and anomalies
  7. Corrective measures for deviations
  8. Sources of funding: criteria for their selection

TEACHING UNIT 8. DEVELOPING A BUSINESS PLAN FOR MICRO-ENTERPRISES

  1. The role of the business plan in the competitiveness of micro-enterprises
  2. Structure of the business plan: marketing plan, resource organisation plan, financial plan and formal legal plan
  3. Situation analysis reports: commercial information, economic and financial data, comparative tables of the company’s legal forms
  4. Formal aspects of the document: clarity, neatness, organisation and brevity
  5. Tools for editing and presenting information

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