Thanks to this training Create an Effective Landing Page you’ll learn how to create, design and optimise a landing page. You’ll learn how to redirect the links in your campaigns to attractive and eye-catching landing pages, thereby increasing the conversion rate of your e-commerce business. You’ll discover all the key components to create a well-designed landing page that converts. You’ll learn how to create Eye-catching and original CTAs which will increase the click-through rate. You’ll discover the best SEO techniques to improve your landing page’s search engine ranking at the top of the rankings. In short, you’ll discover the important role that landing pages play within any marketing strategy.
Sector-specific
Retail
12 noon
Create an effective landing page
Retail
12 noon
Introduction
Objectives
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Design a landing page the easy way and fast with technology drag and drop.
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Understanding the importance of the AMP technology.
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Create attractions CTAs that maximise the click-through rate.
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Select the best ones lead magnets to attract subscribers and leads.
Table of Contents
TEACHING UNIT 1. LANDING PAGES: THE BEST WAY TO INCREASE YOUR CONVERSION RATE
1. What is a landing page, and how does it differ from a normal webpage?
2. When should you use a landing page?
3. Key factors for creating a landing page that generates high conversion rates
4. The structure of an effective landing page
5. The best “lead magnets” to include on your landing page
6. How to monitor a landing page
TEACHING UNIT 2. ESSENTIAL ELEMENTS OF AN EFFECTIVE LANDING PAGE
1. Page title and subheadings – include your value proposition!
2. Keep the copy brief – twice as good
3. Create compelling Call-to-Action (CTA) buttons
4. Pay attention to the images – they’re worth more than a thousand words!
5. It’s better to watch than to read! It includes videos and other multimedia content
6. Typography, colours and design style – go for a minimalist look and feel!
7. Forms: only ask for useful information!
8. SEO tips for optimising your landing page
9. AMP Landing Page: the icing on the cake for your landing page
10. Privacy policy: key points for implementing it (effectively) on your landing page
TEACHING UNIT 3. THE 7 BEST TOOLS FOR CREATING LANDING PAGES
1. Unbounce
2. Instapage
3. Wix
4. Leadpages
5. Pagewiz
6. Mailerlite
7. HubSpot
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