Cross-cutting

Creativity and Technological Innovation

‘Creativity and Technological Innovation’ is aimed at professionals and entrepreneurs who wish to acquire knowledge and skills to lead innovation and digital transformation processes in their organisations. It is also suitable for those interested in enhancing their creativity and generating disruptive ideas in the business environment.

8 pm

Digital Skills

As you know, innovation and technology are nowadays key elements for the success and survival of companies in an increasingly competitive and constantly changing environment.

This course about Creativity and Technological Innovation offers you a solid training in the tools and methodologies needed to foster creativity, implement technological innovations and adapt to digitalisation.

The course addresses both strategic and operational aspects of innovation, providing you with the necessary skills to lead digital transformation projects and generate disruptive ideas. Our program stands out for its integrated approach, ranging from innovation management to the latest trends in technology.

Course objectives

To understand the role of innovation in the knowledge society and its relationship with business competitiveness.
To know the tools and support measures available to promote innovation in organisations.
To analyse the influence of digitalisation in the value chain and explore the opportunities it offers.
To develop skills for the management and leadership of digital transformation projects.
To enhance creativity and create disruptive ideas in the business environment.
To develop creative skills at the highest level and overcome the impediments that limit creativity.

What does it prepare you for?

‘Creativity and Technological Innovation’ prepares you to face current challenges and take advantage of the opportunities offered by technology. You will acquire the necessary knowledge to drive innovation in your organisation, implement digital transformation projects and enhance your creativity. At the end of the course, you will be prepared to lead teams and technological innovation projects, applying the latest trends in technology.

Teaching units

DIDACTIC UNIT 1. INNOVATION AS A DIFFERENTIATING ELEMENT

1. Innovation, people and the knowledge society
2. Business Competitiveness
3. R&D&i
4. Support measures for Innovation

DIDACTIC UNIT 2. DIGITALIZATION AND INNOVATION AS DRIVERS OF CHANGE

1. Industry 4.0 and digital transformation of the value chain
2. Adaptation of the organization through talent and innovation
3. Management and innovation models
4. Innovation of the processes through ICTs
5. Phases of a digital transformation project
6. Networks and cybersecurity
7. Big Data, Business Analytics, Artificial Intelligence and Machine Learning
8. Virtual Reality and Augmented Reality
9. Blockchain

DIDACTIC UNIT 3. INNOVATION AS A BUSINESS NECESSITY

1. Generating disruptive ideas
2. Creativity ingredients
3. Discover the type of creativity that characterizes you
4. Develop your creative skills to the highest level

DIDACTIC UNIT 4. CREATIVITY AND INNOVATION FROM PEOPLE

1. Introduction to creativity
2. Impediments to creativity
3. Benefits of creativity
4. Phases of creativity

Creativity and Technological Innovation

Course objectives

What does it prepare you for?

Teaching units

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