Cross-cutting

Creativity and Technological Innovation

Digital Skills

8 pm

Introduction

As you know, innovation and technology are now key factors in the success and survival of companies in an increasingly competitive and constantly changing environment.

This course is about Creativity and Technological Innovation offers you sound training in the tools and methodologies required to foster creativity, implement technological innovations and adapt to digitalisation.

The course covers both the strategic and operational aspects of innovation, equipping you with the skills needed to lead digital transformation projects and generate disruptive ideas. Our programme stands out for its integrated approach, ranging from innovation management to the latest trends in technology.

Objectives

To understand the role of innovation in the knowledge society and its relationship with business competitiveness.
To find out about the tools and support measures available to promote innovation in organisations.
To analyse the impact of digitalisation on the value chain and explore the opportunities it offers.
To develop skills in the management and leadership of digital transformation projects.
To foster creativity and generate disruptive ideas in the business environment.
To develop creative skills to the highest standard and overcome the obstacles that limit creativity.

TEACHING UNIT 1. INNOVATION AS A DIFFERENTIATING FACTOR

1. Innovation, people and the knowledge society
2. Business Competitiveness
3. R&D&I
4. Support measures for innovation

TEACHING UNIT 2. DIGITALISATION AND INNOVATION AS DRIVERS OF CHANGE

1. Industry 4.0 and the digital transformation of the value chain
2. Adapting the organisation through talent and innovation
3. Management and innovation models
4. Innovation in processes through ICTs
5. Phases of a digital transformation project
6. Networks and cyber security
7. Big Data, Business Analytics, Artificial Intelligence and Machine Learning
8. Virtual Reality and Augmented Reality
9. Blockchain

TEACHING UNIT 3. INNOVATION AS A BUSINESS NECESSITY

1. Generating disruptive ideas
2. Ingredients for creativity
3. Discover the type of creativity that defines you
4. Develop your creative skills to the highest level

TEACHING UNIT 4. CREATIVITY AND INNOVATION FROM PEOPLE

1. Introduction to creativity
2. Barriers to creativity
3. The benefits of creativity
4. Phases of creativity

Creativity and Technological Innovation

Introduction

Objectives

Table of Contents

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