The Design Sprint Methodology was promoted by the Google Ventures teams, and described by Jake Knapp in his book, with the aim of facilitating a process that helps innovation and problem-solving focused on the customer experience. It is a methodology that combines design thinking, lean start-up and business strategy to develop a unique 5-day process to generate, prototype and test an idea that helps to improve a specific business process. Throughout this training, we will help you to understand and apply this methodology, with the aim of of improving the user experience always bear in mind. You will be able to to add value to your company and, as a result, generate more profit.
Cross-cutting
Digital Skills
12 noon
Design Sprint Methodology
Digital Skills
12 noon
Introduction
Objectives
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To understand the digital product lifecycle and its main components.
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To design a digital product in order to optimise the user experience.
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To explore the key elements and functions of the Design Sprint.
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To master the five phases of the Design Sprint methodology, and the actions that must be included.
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To apply the methodology in a practical way, within 5 days of the process.
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To promote innovation and process improvement within the organisation.
Table of Contents
TEACHING UNIT 1. UX AND THE DIGITAL PRODUCT LIFECYCLE
1. User Experience as the central focus
2. Focus your digital product design on the user
3. Product Roadmap and MVP
3.1. The development of planning
4. Entry Barriers and Transaction Costs (Lock-in)
5. Set up a work team
6. Design Sprint as a method
TEACHING UNIT 2. IMPROVE YOUR BUSINESS WITH THE DESIGN SPRINT METHODOLOGY
1. What it is, how, when and who applies it
2. Principles and rules of the Design Sprint
3. Benefits of using the Design Sprint
4. The Role of the Sprint Master
5. Main problems with sprints
6. Tools to help you run a Design Sprint
7. The two keys: creativity and empathy
TEACHING UNIT 3. DESIGN SPRINT TO VALIDATE YOUR IDEA IN 5 DAYS
1. Day 1. Understand
2. Day 2. Brainstorm
3. Day 3. Decide
4. Day 4. Prototyping
5. Day 5. Test
6. Practical example: validate your idea in a week
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