The Design Sprint Methodology was promoted by the Google Ventures teams, and described by Jake Knapp in his book, with the aim of facilitating a process that helps innovation and problem solving focused on the customer experience. It is a methodology that combines design thinking, lean startup and business strategy to develop a unique 5-day process to generate, prototype and test an idea that contributes to the improvement of a specific business process. Throughout this training we will help you understand and apply this methodology, with the goal of improving the user experience always in mind. You will be able to add value to your company and generate more profit as a result.
Cross-cutting
12 noon
Digital Skills
Design Sprint Methodology
This Design Sprint Methodology training action is aimed at all recent graduates who wish to improve their employability, as well as all marketing, user experience and entrepreneurship professionals who wish to apply the methodology in their day-to-day work.
12 noon
Digital Skills
Course objectives
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To understand the digital product lifecycle and its main components.
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To design a digital product in order to optimise the user experience.
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To unravel the main elements and functionalities of the Design Sprint.
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To master the 5 phases of the Design Sprint methodology, and those actions that must be included.
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To apply the methodology in a practical way, within the 5 days of the process.
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To promote innovation and process improvement in the organisation.
What does it prepare you for?
This training on the Design Sprint Methodology prepares you to generate, prototype and test those ideas that help to improve certain processes and aspects of digital product design, in order to optimise the user experience.
Teaching units
DIDACTIC UNIT 1. UX AND DIGITAL PRODUCT LIFECYCLE
1. User Experience as the central axis
2. Focus your digital product design on the user
3. Product RoadMap and MVP
3.1. The development of planning
4. Entry Barrier and Exchange Costs (Lock-In)
5. Create a work team
6. Design Sprint as a method
DIDACTIC UNIT 2. IMPROVE YOUR BUSINESS WITH THE DESIGN SPRINT METHODOLOGY
1. What it is, how, when and who applies it
2. Principles and rules of the Design Sprint
3. Benefits of applying the Design Sprint
4. The Role of the SprintMaster
5. Main problems in Sprints
6. Tools to develop your Design Sprint
7. The 2 keys: creativity and empathy
DIDACTIC UNIT 3. DESIGN SPRINT TO VALIDATE YOUR IDEA IN 5 DAYS
1. Day 1. Understand
2. Day 2. Ideate
3. Day 3. Decide
4. Day 4. Prototyping
5. Day 5. Test
6. Practical example, validate your idea in a week