Editing and SEO: Improving Search Engine Rankings is a course designed for master SEO techniques to improve visibility and search engine ranking. This programme focuses on teaching how to optimise website content and structure for search engines, using effective keyword strategies, link building and SEO analysis. You’ll learn how to edit content with an SE approachOr, you will understand the importance of on-page and off-page SEO, and how use tools such as Google Analytics to monitor and improve your performance in SERPs. The course combines theoretical principles with practical application, preparing you to climb the search engine rankings and increase organic traffic to your websites.
Cross-cutting
Cloud
1 hour
Editing and SEO: Improving Search Engine Rankings
Cloud
1 hour
Introduction
Objectives
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Master SEO techniques to web content optimisation.
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Implement effective keyword and link-building strategies.
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Understand and apply the principles of On-Page and Off-Page SEO.
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Use Google Analytics to analyse SEO performance.
Table of Contents
VIDEO LESSON 1. KPIs IN MARKETING
VIDEO LESSON 2. USING KEYWORDS AND SEO RANKING
VIDEO LESSON 3. OPTIMISATION TECHNIQUES FOR WEBSITES
VIDEO LESSON 4. SEO FOR YOUR E-COMMERCE BUSINESS
VIDEO LESSON 5. THE LEAD IS THE KEY TO YOUR SUCCESS
VIDEO LESSON 6. LEAD MAGNETS
VIDEO LESSON 7. LEAD NURTURING
VIDEO LESSON 8. LEAD SCORING
VIDEO LESSON 9. COLD LEADS, MQLS AND SQLS
VIDEO LESSON 10. DON’T JUST DO WHAT YOUR CLIENT ASKS
VIDEO LESSON 11. BUSINESS INNOVATION: THE PURPLE COW
VIDEO LESSON 12. MARKETING AND STORYTELLING
VIDEO LESSON 13. CREATING A CONTENT STRATEGY
VIDEO LESSON 14. STRATEGIES FOR SUCCESS WITH CONTENT MARKETING
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