Graphic Design Project

TEACHING UNIT 1. METHODOLOGY OF THE GRAPHIC DESIGN PROJECT
Definition of client requirements. Registration report:
Components of the registration report
Market knowledge: materials and services
Sourcing materials according to the product in question
Research methods and sources of information.
Data collection techniques
Guidelines for drawing up the instructions for carrying out the task.
Implementation process: techniques for fostering creativity.
Methods for proposing and selecting solutions.
Presentation techniques.
Verification of the registration report: debriefing
TEACHING UNIT 2. ANALYSIS OF THE CLIENT AND TARGET AUDIENCE
Characteristics of businesses by size.
The client’s position in the current market and a definition of their future aspirations
Analysis of the type of communication relevant to your corporate values
Definition of its general characteristics: sector, scale, geographical footprint, history, activities, values, audience, outlook and public image.
Definition of the target audience for the product or service in question
Competitor analysis
Analysis of the services the client may offer
Knowledge of and analysis of the sector in which the client operates
TEACHING UNIT 3. RAW MATERIALS, MEDIA AND THE PRODUCTION OF GRAPHIC MATERIALS
Types of graphic products.
Features.
Ranking
Physical media:
- Classification of printing media.
- Paper holders: components.
- Paper manufacturing processes: pulp preparation and production, sheet forming, calendering, coating and finishing.
- Types of paper and areas of application.
- Specifications for the purchase of paper.
- Other types of media: characteristics, processes and printing issues.
Digital media
Pre-press processes:
- Copy: text editor.
- File format systems, compatible formats, cost-effective formats and/or those that streamline processes.
- Sourcing the content for the graphic design: text, images and illustrations
Inks: types and characteristics.
Printing processes:
- Paper-ink interaction in printing.
- Definition of the printing system or digital software.
- Types of finishes: varnishes, laminates, etc.
- Types of processing: cutting, slitting, folding, etc.
- Health and environmental regulations relating to the use of substrates and inks.
- Labelling requirements for commercial products.
TEACHING UNIT 4. PROJECT BUDGET FOR THE CREATION OF A GRAPHIC DESIGN
Analysis of the stages and distribution of the work.
Task planning.
Allocation of resources.
Estimation of the time required for the various phases of the project.
Allocation of tasks and timelines for the different phases of the project: Design, prototyping, manufacturing and distribution.
Project cost calculation and planning.
Supply by the customer, purchase or production of the same.
Definition of the tools for assessing the work to be carried out.
Hiring and subcontracting services: creative professionals, layout designers,
originalists, printing, photography, “copies”.
Identifying the variables to be measured in any graphic design project:
- Languages, units and paper type.
- Preparing tenders and quotations: Cost calculation and planning.
LEARNING UNIT 2. DEVELOPING SKETCHES FOR GRAPHIC DESIGN PROJECTS
TEACHING UNIT 1. METHODOLOGY FOR CREATING THE GRAPHIC PRODUCT
Project phase:
- Sketches and Drafts.
Implementation phase:
- Models.
* Client presentation phase
Strategies, discussion and the introduction of corrections and new layouts.
- Project completion phase:
* Full implementation of the project.
* Submission of final documents.
* Originals in various formats
TEACHING UNIT 2. CREATIVE AND TECHNICAL FUNDAMENTALS OF GRAPHIC DESIGN
Typography:
- Historical development.
- Code of signs.
- Classification, components, families.
- Analysis of the main typefaces: analogue / digital.
- List and selection criteria.
Colour:
- Principles of colour theory.
- Colour assessment/measurement systems.
- The symbolism of colour.
The image:
- Theory and syntax of the image -
- Scale of iconicity: sign / symbol-
- Bimedial message: a combination of text and image.
Composition:
- The grammar of design.
- A brief history.
- The rhetoric of graphic design.
* Visual discourse, figures of speech
TEACHING UNIT 3. CREATING SKETCHES IN GRAPHIC DESIGN
Work planning.
Division of tasks.
Techniques for fostering creativity.
Working methodology for producing sketches.
Basic elements of graphic design: typography, imagery, colour, movement and time.
Information hierarchies.
Visual summary.
Figurative / abstract.
Production of sketches in accordance with the parameters set out in the registration report and the technical report
TEACHING UNIT 4. CREATING SKETCHES IN GRAPHIC DESIGN
Corporate identity sketches:
- Corporate image and operational procedures.
The basic elements: the symbol, the logo, the colour, the typeface.
The graphics system.
The brand’s strategic values versus visual impact.
Key corporate graphic elements.
The corporate identity manual or style guide.
Sketches for the publication:
- Publishing products and basic principles.
Composition, page layout, the grid.
Word processing and typesetting.
Image processing.
Paper: a brief history, classification, characteristics and suitability for use
TEACHING UNIT 5. CREATING SPECIAL SKETCHES
Packaging sketches
Specific features of the packaging:
- Operating system.
- Volume.
- Ergonomics.
- Readability and visual impact.
- The point of sale and the shelf.
- Materials and printing systems.
- Prototypes of packaging sketches.
Sketches for the multimedia product:
- Multimedia product features.
* Formats and products.
* Representation techniques.
* The movement.
* The weather.
* The resolution.
* Connectivity.
* The visual impact.
* Multimedia sketch mock-ups