Thanks to this training programme on Green/Eco-friendly Marketing you will be able to understand and assess the current state of environmental marketing strategies that need to be implemented in light of the green business projects, which require the implementation of a series of cross-cutting measures relating to green marketing. In the world of business and marketing, it is necessary to understand the various areas of management marketing y communication, within the field of marketing and public relations. Providing the necessary expertise for policies environmental strategic and commercial marketing. As well as corporate social responsibility policies within the marketing department.
Corporate
Corporate
35 hours
Green/Eco-friendly Marketing
Corporate
35 hours
Introduction
Objectives
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Understanding the importance of the green marketing.
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To study the fundamentals of management focused on market analysis.
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Analysing the customer relationship as a key factor strategic in green marketing.
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Understanding the importance the implementation of environmental measures.
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Moving from traditional marketing to the new relationship-based marketing.
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Position green/eco-friendly marketing as business priority.
Table of Contents
TEACHING UNIT 1. MARKETING WITHIN BUSINESS STRATEGY
1. The fundamentals of market-oriented management
2. Market analysis
3. The customer relationship as a strategic priority
4. From traditional marketing to the new relationship-based marketing
5. Customer loyalty initiatives as a strategic key to sales management
6. Practical content
7. Definition of the concept of marketing
TEACHING UNIT 2. APPLICATIONS OF MARKETING
1. Direct marketing
2. Industrial marketing
3. Services marketing
4. Social and public marketing
5. Internal marketing
6. Practical content
TEACHING UNIT 3. MARKET RESEARCH AND SEGMENTATION
1. Consumer behaviour
2. Market segmentation
3. Market research
4. Practical content
TEACHING UNIT 4. CORPORATE SOCIAL RESPONSIBILITY
1. Corporate Social Responsibility
2. Implementation of corporate social responsibility practices
TEACHING UNIT 5. GREEN MARKETING AND SPORT
1. The need for a "green" marketing plan tailored to each sports system
TEACHING UNIT 6. SUSTAINABLE DEVELOPMENT
1. Introduction
2. Development and the Environment
3. Sustainable development
4. Human Rights and Sustainable Development
5. International Environmental Law
6. What can we do?
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